Processed Fruit and Vegetables in Morocco

Abstract
Shelf stable processed vegetables is the largest category in volume terms, showing relatively good volume growth over 2022. Shelf stable processed vegetables are offered at an economy price which is actually affordable to everyone, even low-income consumers which make up the majority of the population, hence the buoyant sales. The best-selling types are corn, mushrooms, and peas, while Moroccans prefer to buy other vegetables, such as tomatoes and beans, fresh in souks and markets.

Euromonitor International's Processed Fruit and Vegetables in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Fruit and Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Processed Fruit and Vegetables in Morocco
November 2022

List Of Contents And Tables

PROCESSED FRUIT AND VEGETABLES IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shelf stable processed vegetables continues to lead in volume terms
Improvements in cold storage facilities required to drive opportunities for chilled and frozen variants
Damandis SA grows its lead in a fragmented category, with private label Marjane also seeing increased shares
PROSPECTS AND OPPORTUNITIES
Underdevelopment of category means good future potential for expansion.
Consumer demand for convenience and working women likely to push sales
Challenges and opportunities seen for the forecast period ahead
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2017-2022
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027
STAPLE FOODS IN MOROCCO
EXECUTIVE SUMMARY
Staple foods in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2017-2022
Table 14 Sales of Staple Foods by Category: Value 2017-2022
Table 15 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 16 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 18 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 19 Penetration of Private Label by Category: % Value 2017-2022
Table 20 Distribution of Staple Foods by Format: % Value 2017-2022
Table 21 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 22 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources