RTD Tea in Belgium

Abstract
RTD has seen a golden era over the past few years, although the category is now losing its attractivity for Belgium consumers. The previous growth was mainly attributed to pricing competition between leading brands Lipton (from Unilever Belgium NV) and Fuze Tea (from Coca-Cola Belgium) and, when this ceased, the category became less appealing – especially in light of skyrocketing global inflation which is pushing up prices of food and drinks.

Euromonitor International's RTD Tea in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
RTD Tea in Belgium
November 2022

List Of Contents And Tables

RTD TEA IN BELGIUM
KEY DATA FINDINGS
2022 DEVELOPMENTS
The golden era is over for RTD tea, due to end of price wars between the top two brands
RTD tea is shifting to healthier drinks in a bid to reattract consumers
Lipton and Fuze Tea maintain their leadership, despite their discount strategies having ended
PROSPECTS AND OPPORTUNITIES
RTD tea is expected to decrease in volume but to increase in quality
Natural and functional RTD tea will gain in distribution
Belgians are ready for kombucha
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 2 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
SOFT DRINKS IN BELGIUM
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in Belgium
DISCLAIMER
SOURCES
Summary 1 Research Sources