Australia Digital Media Market Summary, Competitive Analysis and Forecast, 2017-2026

Abstract

Summary

Digital Media in Australia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital media market consists of revenues generated by legal downloads or streaming of media content, including music, video, and books.
- The Australian digital media market had total revenues of $1,920.0 million in 2021, representing a compound annual growth rate (CAGR) of 26.3% between 2016 and 2021.
- The digital video segment generated the most revenue in 2021, with total revenues of $900.7 million, equivalent to 46.9% of the market's overall value.
- The market grew by over 25% in 2021. This was driven by a strong rebound in digital video, with this seeing a growth of 55% in that year.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital media market in Australia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital media market in Australia
- Leading company profiles reveal details of key digital media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Australia digital media market with five year forecasts

Reasons to Buy

- What was the size of the Australia digital media market by value in 2021?
- What will be the size of the Australia digital media market in 2026?
- What factors are affecting the strength of competition in the Australia digital media market?
- How has the market performed over the last five years?
- Who are the top competitors in Australia's digital media market?

Content

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do leading players follow?
7.3. What are the leading players’ competitive advantages?
7.4. What has been the rationale behind recent M&A activity?
8 Company Profiles
8.1. Apple Inc
8.2. Alphabet Inc
8.3. Spotify AB
8.4. Amazon.com, Inc.
8.5. Netflix Inc.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: Australia digital media market value: $ million, 2016–21
Table 2: Australia digital media market category segmentation: % share, by value, 2016–2021
Table 3: Australia digital media market category segmentation: $ million, 2016-2021
Table 4: Australia digital media market geography segmentation: $ million, 2021
Table 5: Australia digital media market value forecast: $ million, 2021–26
Table 6: Apple Inc: key facts
Table 7: Apple Inc: Annual Financial Ratios
Table 8: Apple Inc: Key Employees
Table 9: Apple Inc: Key Employees Continued
Table 10: Alphabet Inc: key facts
Table 11: Alphabet Inc: Annual Financial Ratios
Table 12: Alphabet Inc: Key Employees
Table 13: Spotify AB: key facts
Table 14: Spotify AB: Key Employees
Table 15: Amazon.com, Inc.: key facts
Table 16: Amazon.com, Inc.: Annual Financial Ratios
Table 17: Amazon.com, Inc.: Key Employees
Table 18: Amazon.com, Inc.: Key Employees Continued
Table 19: Netflix Inc.: key facts
Table 20: Netflix Inc.: Annual Financial Ratios
Table 21: Netflix Inc.: Key Employees
Table 22: Netflix Inc.: Key Employees Continued
Table 23: Australia size of population (million), 2017–21
Table 24: Australia gdp (constant 2005 prices, $ billion), 2017–21
Table 25: Australia gdp (current prices, $ billion), 2017–21
Table 26: Australia inflation, 2017–21
Table 27: Australia consumer price index (absolute), 2017–21
Table 28: Australia exchange rate, 2017–21

List of Figures
Figure 1: Australia digital media market value: $ million, 2016–21
Figure 2: Australia digital media market category segmentation: $ million, 2016-2021
Figure 3: Australia digital media market geography segmentation: % share, by value, 2021
Figure 4: Australia digital media market value forecast: $ million, 2021–26
Figure 5: Forces driving competition in the digital media market in Australia, 2021
Figure 6: Drivers of buyer power in the digital media market in Australia, 2021
Figure 7: Drivers of supplier power in the digital media market in Australia, 2021
Figure 8: Factors influencing the likelihood of new entrants in the digital media market in Australia, 2021
Figure 9: Factors influencing the threat of substitutes in the digital media market in Australia, 2021
Figure 10: Drivers of degree of rivalry in the digital media market in Australia, 2021