Breakfast Cereals in Vietnam

Abstract
Demand for breakfast cereals remains very limited in Vietnam, but it is increasing, and although the pandemic has weakened this trend, it has not derailed it. Prior to the COVID-19 crisis, the Vietnamese were increasingly associating breakfast cereals with health benefits because they perceive that cereal is good for weight control, beauty care and healthy living generally. Health consciousness had been increasing in Vietnam due to improvements in living standards, wider exposure to related info...

Euromonitor International's Breakfast Cereals in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Breakfast Cereals in Vietnam
November 2022

List Of Contents And Tables

BREAKFAST CEREALS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Economic situation acts as an obstacle to consumer base expansion
Muesli and granola performing well
More players are joining the category
PROSPECTS AND OPPORTUNITIES
Health and wellness trend continues to drive breakfast cereals consumption
Breakfast cereals more popular as food for diets amongst younger people
Positive performance expected in the forecast period
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 2 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 7 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
STAPLE FOODS IN VIETNAM
EXECUTIVE SUMMARY
Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 12 Sales of Staple Foods by Category: Volume 2017-2022
Table 13 Sales of Staple Foods by Category: Value 2017-2022
Table 14 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 15 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 17 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 18 Penetration of Private Label by Category: % Value 2017-2022
Table 19 Distribution of Staple Foods by Format: % Value 2017-2022
Table 20 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 21 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 22 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources