Staple Foods in Georgia

Abstract
The size of the consumer base for staple foods increased during 2022 due to increases in the number of foreign tourists visiting Georgia, as well as the arrival of significant numbers of temporary migrants escaping the conflict in Ukraine. This had a favourable impact on demand across many categories of staples over the course of the year, including baked goods and processed meat, seafood and alternatives to meat, each of which continued to post positive volume growth thanks rising demand in the...

Euromonitor International's Staple Foods in Georgia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Staple Foods in Georgia
November 2022

List Of Contents And Tables

STAPLE FOODS IN GEORGIA
EXECUTIVE SUMMARY
Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive sales growth despite steep price increases and interruptions to wheat supply
Health and wellness motivates category players to launch healthier options
Shift from unpackaged to packaged bread continues to build
PROSPECTS AND OPPORTUNITIES
Bread to remain the dominant baked goods category as wheat supply remains under pressure
Rising demand for convenience and indulgence to boost sales of packaged cakes
Demand to remain centred on basic bread despite rising interest in niche products
CATEGORY DATA
Table 24 Sales of Baked Goods by Category: Volume 2017-2022
Table 25 Sales of Baked Goods by Category: Value 2017-2022
Table 26 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 27 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 29 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 30 Distribution of Baked Goods by Format: % Value 2017-2022
Table 31 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 32 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 33 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
BREAKFAST CEREALS IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slower sales growth for breakfast cereals as consumers return to pre-pandemic routines
Rising prices present challenges to breakfast cereals as consumers look to economise
International players remain in the leading positions in breakfast cereals
PROSPECTS AND OPPORTUNITIES
A positive performance ahead as demand for healthier products continues to rise
Explicit promotion of health and wellness credentials unlikely to come to the fore just yet
A more diverse range of products set to support the performance of hot cereals
CATEGORY DATA
Table 35 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 36 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 37 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 38 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 40 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 41 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 42 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 43 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 44 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Category sales benefit from the return to pre-pandemic lifestyles
Slower growth for chilled processed meat as unit price growth suppresses demand
Decent growth for processed seafood as consumers demand a variety of products
PROSPECTS AND OPPORTUNITIES
A positive sales performance ahead as favourable trends continue to develop
Local players set to remain in control of the bulk of category sales
Meat and seafood substitutes unlikely to develop into a mainstream category just yet
CATEGORY DATA
Table 46 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 47 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 48 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 49 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 50 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 51 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 52 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 53 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 54 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027
RICE, PASTA AND NOODLES IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
A return to positive retail volume growth recorded in the key category of dried pasta
Rice sales decline as pressure on exports and rising prices place limits on demand
Affordability and convenience the main factors underpinning rising demand for noodles
PROSPECTS AND OPPORTUNITIES
A moderate positive performance slated for the mature category of dried pasta
Demand for rice set to recover as consumers develop more sophisticated tastes
Spread of supermarkets, hypermarkets, and convenience stores set to prove crucial
CATEGORY DATA
Table 55 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 56 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 57 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 58 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 59 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 60 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 61 NBO Company Shares of Rice: % Value 2018-2022
Table 62 LBN Brand Shares of Rice: % Value 2019-2022
Table 63 NBO Company Shares of Pasta: % Value 2018-2022
Table 64 LBN Brand Shares of Pasta: % Value 2019-2022
Table 65 NBO Company Shares of Noodles: % Value 2018-2022
Table 66 LBN Brand Shares of Noodles: % Value 2019-2022
Table 67 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 68 Distribution of Rice by Format: % Value 2017-2022
Table 69 Distribution of Pasta by Format: % Value 2017-2022
Table 70 Distribution of Noodles by Format: % Value 2017-2022
Table 71 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 72 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 73 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 74 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027
PROCESSED FRUIT AND VEGETABLES IN GEORGIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shelf stable fruit and vegetables continues to account for the bulk of category sales
Positive growth for frozen categories as consumers demand greater convenience
Local and international players battle it out for supremacy in processed fruit and vegetables
PROSPECTS AND OPPORTUNITIES
Positive sales growth ahead due to rising demand for convenience
The development of cold chain distribution set to influence the category
New products unlikely to appear as innovation remains a low priority for category players
CATEGORY DATA
Table 13 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 14 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 15 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 16 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 18 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 19 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 20 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 21 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 22 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027