Staple Foods in Kenya

Abstract
Stales foods is expected to register double-digit current value growth, though volume growth is expected to be more muted. The war in Ukraine had led to an energy crisis, which in return is leading to high inflation. However, the full impact of the global oil price rises and other commodity price rises on domestic prices has been cushioned by government subsidies, though this has come at a fiscal cost.

Euromonitor International's Staple Foods in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Staple Foods in Kenya
November 2022

List Of Contents And Tables

STAPLE FOODS IN KENYA
EXECUTIVE SUMMARY
Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Distribution of Staple Foods by Format: % Value 2017-2022
Table 8 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 9 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
PROCESSED FRUIT AND VEGETABLES IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Muted volume growth in 2022
Premier foods maintains market lead
Kenyans prefer fresh produce when it comes to fruits and vegetables
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Convenience main driver of value sales
Focus over the forecast period will be to grow customer base
CATEGORY DATA
Table 63 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 64 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 65 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 66 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 68 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 69 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 70 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 71 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 72 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 73 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027
RICE, PASTA AND NOODLES IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rice benefits from huge price increase for maize
Indomie continues to lead, despite health scare
Bidco revamps its Noodies brand
PROSPECTS AND OPPORTUNITIES
Rosey outlook over forecast period
Kenya looking to increase local rice production
Products with a healthier positioning see value growth over forecast period
CATEGORY DATA
Table 23 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 24 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 25 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 26 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 28 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 29 NBO Company Shares of Rice: % Value 2018-2022
Table 30 LBN Brand Shares of Rice: % Value 2019-2022
Table 31 NBO Company Shares of Pasta: % Value 2018-2022
Table 32 LBN Brand Shares of Pasta: % Value 2019-2022
Table 33 NBO Company Shares of Noodles: % Value 2018-2022
Table 34 LBN Brand Shares of Noodles: % Value 2019-2022
Table 35 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 36 Distribution of Rice by Format: % Value 2017-2022
Table 37 Distribution of Pasta by Format: % Value 2017-2022
Table 38 Distribution of Noodles by Format: % Value 2017-2022
Table 39 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 40 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 41 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 42 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027
BAKED GOODS IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moderate volume growth though inflation has dampening effect
Competitive landscape becoming more consolidated
Increased health-consciousness having impact on baked goods
PROSPECTS AND OPPORTUNITIES
Healthy growth over forecast period
Industrial players look to differentiate themselves with value-added benefits
Alternatives to wheat bread expected to help keep prices down during the forecast period
CATEGORY DATA
Table 12 Sales of Baked Goods by Category: Volume 2017-2022
Table 13 Sales of Baked Goods by Category: Value 2017-2022
Table 14 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 15 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 17 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 18 Distribution of Baked Goods by Format: % Value 2017-2022
Table 19 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 20 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 21 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
BREAKFAST CEREALS IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moderate volume growth though inflation has dampening effect
Multinationals continue to dominate
Breakfast cereals largely consumed by higher-income consumers
PROSPECTS AND OPPORTUNITIES
Healthy growth over forecast period
Dampened growth for wheat-based breakfast cereals among certain cohort
Healthy breakfast cereals have strong potential
CATEGORY DATA
Table 43 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 44 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 45 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 46 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 48 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 49 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 50 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 51 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 52 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 53 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fall in volume sales, due to inflation and society opening up
Farmer’s Choice leads thanks to consumer loyalty and wide distribution
Processed seafood outperforms processed meat
PROSPECTS AND OPPORTUNITIES
Muted growth over forecast period
Demand set to remain limited from lower income consumers
Potential for growth of meat alternatives
CATEGORY DATA
Table 54 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 55 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 56 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 57 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 58 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 59 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 60 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 61 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 62 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027