Air Treatment Products in Germany

Abstract
The hot summer in 2022, with long heatwaves, drove the growth of air conditioners in Germany, as consumers had to find solutions to fight heat beyond cooling fans in a period of record high temperatures compared with 2020 and 2021, when temperatures on average were higher, but not over such long periods. Even though portable room air conditioners is set to see a slight retail volume decline (but increase in current value terms), split air conditioners is expected to see dynamic increases in both...

Euromonitor International's Air Treatment Products in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Treatment Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Air Treatment Products in Germany
November 2022

List Of Contents And Tables

AIR TREATMENT PRODUCTS IN GERMANY
KEY DATA FINDINGS
2022 DEVELOPMENTS
A shift of consumer awareness, caused by heatwaves
Air purifiers on the rise, continuing to be positively impacted by health factors
Players in air purifiers gain volume share in 2022
PROSPECTS AND OPPORTUNITIES
Germany is expected to heat up, driving growth of air treatment products
Split air conditioners have to be approved by cautious German renters and landlords
E-commerce expected to become more important
CATEGORY DATA
Table 1 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 2 Sales of Air Treatment Products by Category: Value 2017-2022
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 5 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 6 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 7 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 8 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 9 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 10 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 11 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
CONSUMER APPLIANCES IN GERMANY
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 14 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
Table 15 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 16 Sales of Consumer Appliances by Category: Value 2017-2022
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 23 Sales of Small Appliances by Category: Volume 2017-2022
Table 24 Sales of Small Appliances by Category: Value 2017-2022
Table 25 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 26 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 28 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 29 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 30 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 31 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 32 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 34 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 41 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 42 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources