Baked Goods in Romania

Abstract
Bread remained the key driver of baked goods in 2022, remaining a mass product with high consumption per capita. Baked goods also benefit from Romania being a significant producer of cereals in Europe. With bread being a product found commonly in Romanians’ meals, price-point noticeably contributes to consumers purchasing decisions.

Euromonitor International's Baked Goods in Romania report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Baked Goods in Romania
November 2022

List Of Contents And Tables

BAKED GOODS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Despite current retail value growth, volume sales decline as prices rise
Packaged bread records volume growth, while consumers migrate from unpackaged goods
Vel Pitar SA leads; however, the landscape remains highly fragmented
PROSPECTS AND OPPORTUNITIES
Consumers continue to migrate to packaged bread over the forecast period
Bread baking at home challenges growth on the baked goods landscape
The competitive landscape in bread is set to remain highly fragmented
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2017-2022
Table 2 Sales of Baked Goods by Category: Value 2017-2022
Table 3 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 4 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 5 Sales of Pastries by Type: % Value 2017-2022
Table 6 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 7 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 8 Distribution of Baked Goods by Format: % Value 2017-2022
Table 9 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 10 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
STAPLE FOODS IN ROMANIA
EXECUTIVE SUMMARY
Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2017-2022
Table 14 Sales of Staple Foods by Category: Value 2017-2022
Table 15 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 16 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 18 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 19 Penetration of Private Label by Category: % Value 2017-2022
Table 20 Distribution of Staple Foods by Format: % Value 2017-2022
Table 21 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 22 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources