Microwaves in China

Abstract
Microwaves is set to register a double-digit retail volume decline for the second year in a row in 2022, with freestanding models continuing to account for the majority of total sales. Unlike in previous years, in which companies rushed to lower the prices of their products amidst downturns in sales, in 2022 the average unit price of microwaves is set to continue to grow steadily, reflecting leading players’ mindset of practicing restraint to maintain a reasonable level of profit when production...

Euromonitor International's Microwaves in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Microwaves in China
November 2022

List Of Contents And Tables

MICROWAVES IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Microwaves faces stagnation as substitute products emerge
Midea and Galanz maintain a duopoly in microwaves in China
Versatile, connected products become increasingly popular
PROSPECTS AND OPPORTUNITIES
Capitalisation on ready meals hype crucial for boosting sales of microwaves amidst downturn
New channels will guide manufacturers’ efforts to increase penetration
CATEGORY DATA
Table 1 Sales of Microwaves by Category: Volume 2017-2022
Table 2 Sales of Microwaves by Category: Value 2017-2022
Table 3 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 4 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 6 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 7 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 8 Distribution of Microwaves by Format: % Volume 2017-2022
Table 9 Production of Microwaves: Total Volume 2017-2022
Table 10 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 11 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027
CONSUMER APPLIANCES IN CHINA
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 15 Replacement Cycles of Consumer Appliances by Category 2018-2023
MARKET DATA
Table 16 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 17 Sales of Consumer Appliances by Category: Value 2017-2022
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 24 Sales of Small Appliances by Category: Volume 2017-2022
Table 25 Sales of Small Appliances by Category: Value 2017-2022
Table 26 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 27 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 29 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 30 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 31 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 32 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 33 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 42 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 43 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources