Snacks in Switzerland

Abstract
Snacks in Switzerland is seeing positive growth in 2022, with a return to out-of-home lifestyles resulting in a normalisation of sales patterns after the disruptions caused by the COVID-19 pandemic. Within this, however, some trends continue to be reversed and there are winners and losers.

Euromonitor International's Snacks in Switzerland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Snacks in Switzerland
November 2022

List Of Contents And Tables

SNACKS IN SWITZERLAND
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 1 Sales of Snacks by Category: Volume 2017-2022
Table 2 Sales of Snacks by Category: Value 2017-2022
Table 3 Sales of Snacks by Category: % Volume Growth 2017-2022
Table 4 Sales of Snacks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Snacks: % Value 2018-2022
Table 6 LBN Brand Shares of Snacks: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Snacks by Format: % Value 2017-2022
Table 9 Forecast Sales of Snacks by Category: Volume 2022-2027
Table 10 Forecast Sales of Snacks by Category: Value 2022-2027
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
CHOCOLATE CONFECTIONERY IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Chocolate confectionery rebounds in 2022, thanks to resumption of tourism and the return of festive celebrations
Easter 2022 tainted by Ferrero’s product recall of Kinder products
Leading private label Migros gives more shelf space to branded competition and downsizes its own Frey line
PROSPECTS AND OPPORTUNITIES
Positive outlook amidst challenges faced by domestic manufacturers
New trend of “mindful indulgence” set to become more popular
Increase in raw material prices expected for 2023 and beyond
Summary 2 Other Chocolate Confectionery by Product Type: 2022
CATEGORY DATA
Table 13 Sales of Chocolate Confectionery by Category: Volume 2017-2022
Table 14 Sales of Chocolate Confectionery by Category: Value 2017-2022
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022
Table 17 Sales of Chocolate Tablets by Type: % Value 2017-2022
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2017-2022
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027
GUM IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Self-checkouts and health and wellness trends pose challenges for sales of gum
Mondelez maintains its lead in gum, although may abandon the category for healthier snacking options
Growing focus on natural ingredients and flavours in gum
PROSPECTS AND OPPORTUNITIES
Health/wellness and sustainability trends will pose an ongoing challenge, as players set to launch more biodegradable options
Future innovations are expected to bolster sales in a challenging category
Bubble gum to suffer the most due to having the unhealthiest image, alongside competition from sugar confectionery
CATEGORY DATA
Table 25 Sales of Gum by Category: Volume 2017-2022
Table 26 Sales of Gum by Category: Value 2017-2022
Table 27 Sales of Gum by Category: % Volume Growth 2017-2022
Table 28 Sales of Gum by Category: % Value Growth 2017-2022
Table 29 Sales of Gum by Flavour: Rankings 2017-2022
Table 30 NBO Company Shares of Gum: % Value 2018-2022
Table 31 LBN Brand Shares of Gum: % Value 2019-2022
Table 32 Distribution of Gum by Format: % Value 2017-2022
Table 33 Forecast Sales of Gum by Category: Volume 2022-2027
Table 34 Forecast Sales of Gum by Category: Value 2022-2027
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Gum by Category: % Value Growth 2022-2027
SUGAR CONFECTIONERY IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sugar confectionery remains under pressure in 2022
Health and wellness trends influence new product developments in sugar confectionery
Medicated confectionery continues to be the winner thanks to perceived health benefits and more natural positioning
PROSPECTS AND OPPORTUNITIES
Medicated confectionery and fortified options will help, but sugar confectionery faces many ongoing challenges
Health and wellbeing to remain a hot topic, with ongoing developments expected in sugar-free and vegan options
Migros expected to maintain its top place, as Fisherman’s Friend creeps ahead of Haribo
Summary 3 Other Sugar Confectionery by Product Type: 2022
CATEGORY DATA
Table 37 Sales of Sugar Confectionery by Category: Volume 2017-2022
Table 38 Sales of Sugar Confectionery by Category: Value 2017-2022
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2018-2022
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022
Table 44 Distribution of Sugar Confectionery by Format: % Value 2017-2022
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive performance in 2022 driven by convenience, busy lifestyles, and health and wellness trends
Innovation is a key competitive strategy in sweet biscuits, snack bars and fruit snacks
Potato chips player Zweifel is expanding its sweet biscuits portfolio
PROSPECTS AND OPPORTUNITIES
Positive outlook expected, with the healthiest positioned products seeing the best performance
Sweet biscuits will continue to be negatively impacted by health and wellness trends
Mondelez leads the way in permissible indulgence to allow for a guilt free snacking experience
CATEGORY DATA
Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2017-2022
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2017-2022
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2017-2022
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2017-2022
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2022
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2019-2022
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2018-2022
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2019-2022
Table 57 NBO Company Shares of Snack Bars: % Value 2018-2022
Table 58 LBN Brand Shares of Snack Bars: % Value 2019-2022
Table 59 NBO Company Shares of Fruit Snacks: % Value 2018-2022
Table 60 LBN Brand Shares of Fruit Snacks: % Value 2019-2022
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2017-2022
Table 62 Distribution of Sweet Biscuits by Format: % Value 2017-2022
Table 63 Distribution of Snack Bars by Format: % Value 2017-2022
Table 64 Distribution of Fruit Snacks by Format: % Value 2017-2022
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2022-2027
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2022-2027
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2022-2027
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2022-2027
ICE CREAM IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ice cream sees mixed results in 2022, as trends reverse due to the post-pandemic landscape
Health and wellness trends support sales of plant-based ice cream
Unilever maintains its lead, with a strong focus on its ice cream portfolio
PROSPECTS AND OPPORTUNITIES
Both challenges and opportunities ahead for ice cream
More innovation and premiumisation expected, with a focus on reduced fat and plant-based options
Future distribution will be focused on the post-pandemic landscape, with both winners and losers
CATEGORY DATA
Table 69 Sales of Ice Cream by Category: Volume 2017-2022
Table 70 Sales of Ice Cream by Category: Value 2017-2022
Table 71 Sales of Ice Cream by Category: % Volume Growth 2017-2022
Table 72 Sales of Ice Cream by Category: % Value Growth 2017-2022
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022
Table 74 Sales of Impulse Ice Cream by Format: % Value 2017-2022
Table 75 NBO Company Shares of Ice Cream: % Value 2018-2022
Table 76 LBN Brand Shares of Ice Cream: % Value 2019-2022
Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022
Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022
Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022
Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022
Table 81 Distribution of Ice Cream by Format: % Value 2017-2022
Table 82 Forecast Sales of Ice Cream by Category: Volume 2022-2027
Table 83 Forecast Sales of Ice Cream by Category: Value 2022-2027
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027
SAVOURY SNACKS IN SWITZERLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Savoury snacks sees the most robust performance across all snacking categories
Modern grocery retailers lead distribution of savoury snacks
Zweifel Pomy-Chips maintains its lead, thanks to strength in potato chips
PROSPECTS AND OPPORTUNITIES
Savoury snacks set to continue to fare well
“Snackification” trend set to drive launches of high-satiety, healthy savoury snack options
A wider range of healthily-positioned savoury snacks expected over the forecast period
Summary 4 Other Savoury Snacks by Product Type: 2022
CATEGORY DATA
Table 86 Sales of Savoury Snacks by Category: Volume 2017-2022
Table 87 Sales of Savoury Snacks by Category: Value 2017-2022
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2017-2022
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2017-2022
Table 90 NBO Company Shares of Savoury Snacks: % Value 2018-2022
Table 91 LBN Brand Shares of Savoury Snacks: % Value 2019-2022
Table 92 Distribution of Savoury Snacks by Format: % Value 2017-2022
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2022-2027
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2022-2027
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2022-2027
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2022-2027