Soft Drinks in South Korea

Abstract
Since the pandemic, South Korean consumers have been purchasing higher quantities of soft drinks, greatly supported by the strong performance of carbonates, especially reduced sugar variants. As also observed in the global drinks market, the performance of reduced sugar beverages in South Korea remains robust. With the increasing desire to control one’s sugar intake in addition to concerns over weight gained during the pandemic, soft drinks claiming lower sugar and calories levels, including red...

Euromonitor International's Soft Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Soft Drinks in South Korea
November 2022

List Of Contents And Tables

SOFT DRINKS IN SOUTH KOREA
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in South Korea
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Another year of solid growth for carbonates in 2022
Increasing range of reduced sugar carbonates
Lotte Chilsung Beverage gains leadership, driven by success of reduced sugar carbonates
PROSPECTS AND OPPORTUNITIES
Reduced sugar carbonates brings permissible indulgence
Healthy lifestyles lead to responsible consumption amid sustainability trend
Rise of niche brands and online-only products
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 37 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 38 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027
JUICE IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Off-trade demand for juice slows as consumers shift towards reduced sugar drinks
Lotte Chilsung Beverage leads category despite struggling 
PROSPECTS AND OPPORTUNITIES
Outlook for juice remains negative
Functional juice drinks breathe new life into category
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 54 Off-trade Sales of Juice by Category: Value 2017-2022
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 59 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy living trend increases demand for bottled water
Switch to retail e-commerce continues
Kwang Dong Pharm gains share, driven by increasing sales of Jeju Samdasoo
PROSPECTS AND OPPORTUNITIES
Single-person households to drive volume growth
Carbonated bottled water challenged by reduced sugar carbonates
Label-free dominates packaging
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 66 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Recovery for sports drinks following two consecutive years of growth
Home workouts spike demand for sports drinks
Coca-Cola Korea retains lead of consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
Positive outlook for sports drinks
Potential to strongly develop reduced sugar sports drinks in South Korea
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 78 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
“Corona Blue” drives up demand for energy drinks
Reduced sugar variants can help target health-conscious consumers
Lotte Chilsung Beverage retains dominance despite gradual loss of share
PROSPECTS AND OPPORTUNITIES
Elevated demand for energy drinks over forecast period
Opportunities for hybrid products
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 90 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Ongoing declines for liquid concentrates due to waning demand for drinking vinegar options
Kombucha powder gains traction
Daesang Corp retains overall lead due to strength in liquid concentrates
PROSPECTS AND OPPORTUNITIES
Further declines expected over the forecast period
Home café recipes may attract younger generations
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 103 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health concerns and larger formats drive growth of RTD tea
Barley tea finds success
Kwang Dong Pharm retains leadership despite gradual share loss
PROSPECTS AND OPPORTUNITIES
Sweet and fruity tea as a permissible indulgence
Need for players to provide clear functionality
CATEGORY DATA
Table 116 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 117 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTD coffee valued by consumers searching for affordable indulgence solutions
Players make continual changes, while local consumers show lack of brand loyalty
Lotte Chilsung Beverage retains lead of consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
Recession may benefit RTD coffee sales
Convenience stores remains dominant distribution channel
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 130 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027
ASIAN SPECIALITY DRINKS IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health-conscious consumers attracted to Asian speciality drinks
KT&G retains lead of highly fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Relaxing of regulations for functional labelling will benefit category
Strong growth of ginseng to appeal to younger generations
CATEGORY DATA
Table 141 Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
Table 142 Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
Table 143 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 144 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2022
Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2022
Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2018-2022
Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2019-2022
Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2022-2027
Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2022-2027
Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2022-2027
Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2022-2027