Staple Foods in Finland

Abstract
Following the outbreak of COVID-19, staple foods saw accelerated growth, with lockdowns and ongoing home seclusion leading consumers to stockpile goods, especially those with a long shelf life and frozen offerings. As such, rice, pasta and noodles, breakfast cereals and frozen goods boomed. With restrictions on movement relaxed, moving into 2022, volume demand is lowering, with competition from food service also impacting demand. As a result, staple foods will record a decline in retail volume f...

Euromonitor International's Staple Foods in Finland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Staple Foods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Staple Foods in Finland
November 2022

List Of Contents And Tables

STAPLE FOODS IN FINLAND
EXECUTIVE SUMMARY
Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 1 Sales of Staple Foods by Category: Volume 2017-2022
Table 2 Sales of Staple Foods by Category: Value 2017-2022
Table 3 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 4 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 6 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 7 Penetration of Private Label by Category: % Value 2017-2022
Table 8 Distribution of Staple Foods by Format: % Value 2017-2022
Table 9 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 10 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAKED GOODS IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness innovations boost value sales in bread
Oats are becoming increasingly appreciated for their health-based benefits
Thin breads prove popular among weight watchers
PROSPECTS AND OPPORTUNITIES
A focus on origin and flavour to boost volume sales
Healthier, free-from options will remain the focus of product development
More local consumers will scrutinise the sustainability of what they buy
CATEGORY DATA
Table 13 Sales of Baked Goods by Category: Volume 2017-2022
Table 14 Sales of Baked Goods by Category: Value 2017-2022
Table 15 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 16 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 17 Sales of Pastries by Type: % Value 2017-2022
Table 18 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 19 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 20 Distribution of Baked Goods by Format: % Value 2017-2022
Table 21 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 22 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
BREAKFAST CEREALS IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Current retail value and volume sales decline as unit prices increase
Health and wellness is a key focus for new product launches
Private label offerings highlight their use of local ingredients
PROSPECTS AND OPPORTUNITIES
Players highlight their ethical, social and economic responsibility to attract consumers 
Sustainability will play a bigger role in the purchasing decisions of younger consumers
Rising prices will make it even more difficult for brands to compete with private label
CATEGORY DATA
Table 25 Sales of Breakfast Cereals by Category: Volume 2017-2022
Table 26 Sales of Breakfast Cereals by Category: Value 2017-2022
Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2017-2022
Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Breakfast Cereals: % Value 2018-2022
Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2019-2022
Table 31 Distribution of Breakfast Cereals by Format: % Value 2017-2022
Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2022-2027
Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2022-2027
Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2022-2027
Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2022-2027
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Innovations align with the growing convenience trend
The flexitarian lifestyle boosts growth and innovation for meat and seafood substitutes 
New product development focuses on sustainability and health and wellness
 PROSPECTS AND OPPORTUNITIES
Private label players to expand their offerings over the forecast period
Players update their packaging to offer eco-friendly, recyclable goods
Manufacturers strive for carbon neutrality across the coming years
CATEGORY DATA
Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027
PROCESSED FRUIT AND VEGETABLES IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
The home cooking and baking trend continues to benefit sales
Brands struggle to differentiate their offerings from private label
The sustainability message becomes increasingly prominent
PROSPECTS AND OPPORTUNITIES
Private label increases its quality to match branded offerings
E-commerce grows, as consumers become more confident shopping online
Sustainability, convenience and health drive product innovation
CATEGORY DATA
Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2017-2022
Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2017-2022
Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2017-2022
Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2017-2022
Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2017-2022
Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2018-2022
Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2019-2022
Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2017-2022
Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2022-2027
Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2022-2027
Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2022-2027
Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2022-2027
RICE, PASTA AND NOODLES IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Competition from foodservice leads to lower volume sales in 2022
New product launches focus on convenience and health and wellness
Oat Gnocchi combines health with sustainability
PROSPECTS AND OPPORTUNITIES
Sophisticated private label offerings challenge branded players
Online marketing and social media boost consumer awareness and loyalty
Communicating a strong message on sustainability will be increasingly important
CATEGORY DATA
Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2017-2022
Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2017-2022
Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2017-2022
Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2017-2022
Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2017-2022
Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2018-2022
Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2019-2022
Table 69 NBO Company Shares of Rice: % Value 2018-2022
Table 70 LBN Brand Shares of Rice: % Value 2019-2022
Table 71 NBO Company Shares of Pasta: % Value 2018-2022
Table 72 LBN Brand Shares of Pasta: % Value 2019-2022
Table 73 NBO Company Shares of Noodles: % Value 2018-2022
Table 74 LBN Brand Shares of Noodles: % Value 2019-2022
Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2017-2022
Table 76 Distribution of Rice by Format: % Value 2017-2022
Table 77 Distribution of Pasta by Format: % Value 2017-2022
Table 78 Distribution of Noodles by Format: % Value 2017-2022
Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2022-2027
Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2022-2027
Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2022-2027