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United States Online Grocery Market, By Type (Packed Food & Beverages, Personal Care, Household Products, Fruits & Vegetables & Others (Pet Care, Baby Care, etc.)), By Platform (Mobile Application & Desktop Website), By Region, By Company, Forecast & Opportunities, 2018-2028F

United States Online Grocery Market, By Type (Packed Food & Beverages, Personal Care, Household Products, Fruits & Vegetables & Others (Pet Care, Baby Care, etc.)), By Platform (Mobile Application & Desktop Website), By Region, By Company, Forecast & Opportunities, 2018-2028F

The United States online grocery market is anticipated to grow at an impressive CAGR during the forecast period. Customers can order fresh and packaged goods like meat, seafood, cereals, fresh fruits and vegetables, dairy, cereals, snacks, drinks, and other cooking necessities through online grocery platforms. These platforms give customers flexible payment methods, let them choose delivery times, follow the delivery process, and access a large selection of products. As a result, internet groceries have grown in popularity in the US. Around 299 million people in the United States used the internet in 2021, an increase from over 288 million in 2020. In terms of online audience size, the United States is one of the largest internet markets in the world, following only China and India.
In the United States, more people are choosing to shop grocery online without trouble due to their busy schedules and heavy reliance on smartphones. Adults' internet uses also drive the online grocery market in the United States. In 2021, 93 percent of adults in the nation reported using the internet at least occasionally, up to only 76 percent in 2010. Additionally, the country's major companies are working with e-commerce sites to launch various supermarket items with contactless choices, boosting the market's expansion. They are also spending on celebrity endorsements to increase their current customer base. Furthermore, due to the U.S. Government's execution of complete lockdowns and ensuing supply chain disruptions, the coronavirus disease (COVID-19) epidemic has increased the desire for online groceries. In the next five years, online grocery sales will exceed 20% of the whole U.S. grocery retail market..
Key factors anticipated to propel the market's growth over the forecast period include shifting consumer behavior, rise in contactless shopping preferences and social distancing norms, and a paradigm shift toward online grocery and fresh food purchases, particularly in the wake of the COVID-19 pandemic.
Adopting Business Model for Click and Collect OR Buy Online Pick-up In Store (BOPIS) Fuels the Market Growth
Walmart is attracting customers for its online grocery market by consistently using its proximity to its client base and current brick-and-mortar footprint. To boost sales during this pandemic, Walmart and other retail mega corporations focus more on the Buy Online Pick-up in Store (BOPIS) approach. In the past few years, the rate of grocery shop online has reasonably more than doubled. By providing the Amazon Fresh service, Amazon is dominating the US online grocery business. Amazon's innovative strategy for grocery stores includes a collect-and-click option that allows customers to pick up online grocery shopping within a 15- to 2-hour time span. The e-commerce company also provides private-label products and checkout-free grocery shopping through Amazon Go.
Fast Delivery Service Fuels the Market Growth
The US online grocery market is advanced enough to combine same-day or immediate delivery with click-and-collect. Comparing this model to those of more developed foreign marketplaces reveals considerable differences. In the US, food delivery services offering contactless shopping experiences are moving toward same-day delivery, enabling more supermarkets to collaborate with outside providers like Instacart to expand their value proposition for e-commerce quickly. Additionally, food delivery services like Uber Eats and DoorDash have expanded into grocery delivery in the US, and Amazon Fresh continues gaining traction, further driving the online grocery market in the United States. Also, the retailing giant Walmart is now gradually boosting its aerial cooperation with DroneUp to new heights with the debut of expanded drone delivery services in 2022. This would enable them to serve potential customers in about 4 million residences across six US states. And Albertsons Cos. supermarket chain Safeway is testing a remote-controlled grocery delivery cart in Northern California in partnership with automated logistics specialist Tortoise.
Introducing the Shopping Subscription Fuels the Market Growth
Another aspect fueling the market's expansion is the increase in subscription shopping services. Most of the market's top players provide customers with a subscription option. For instance, to help customers save money and time, Walmart launched a new membership model that includes in-store and online benefits. Members will get unlimited free shipping from retailers, fuel discounts, and access to resources that help families shop more quickly. A 15-day free trial period is included in the USD98 annual price, which works out to USD12.95 per month. The business will use its capabilities to benefit members across multiple services and offerings. Also, Kroger Co. provides a "Delivery Savings Pass," an annual subscription program that costs USD79. Customers can purchase delivery savings pass for just USD79 per year, giving them access to an entire year of unlimited free grocery delivery on purchases of USD35 and higher placed through the website or mobile app of The Kroger Co Family of Stores. It offers the advantages of free delivery, such as waiving the UDS9.95 delivery fee on every grocery order of USD35 or more.

Market Segmentation
United States online grocery market is segmented into type, platform, region, and company. Based on type, the market is segmented into packed food & beverages, personal care, household products, fruits & vegetables & others (pet care, baby care, etc.). Based on platform, the market is segmented into mobile application and desktop website. Based on region, the market is segmented into South, West, Mid-West and North-East. California (56.5%), Washington (55.3%), Massachusetts (54.7%), District of Columbia (53.4%), Virginia (53.0%) are the US states which makes the most internet purchases.
Market Players
Walmart Inc., Amazon.com Inc., The Kroger Co., Fresh Direct LLC, COSTCO WHOLESALE CORPORATION, Maplebear Inc. (Instacart), Thrive Market, Inc., Target Brands, Inc.( Shipt), Safeway Inc. (Albertsons Investor Holdings LLC), Shopfoodex Co Inc. are the major market players in United States online grocery market.


Report Scope:
In this report, United States online grocery market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
•United States Online Grocery Market, By Type:
oPacked Food & Beverages
oPersonal Care
oHousehold Products
oFruits & Vegetables
oOthers
•United States Online Grocery Market, By Platform:
oMobile Application
oDesktop Website
•United States Online Grocery Market, By Region:
oSouth
oWest
oMid-West
oNorth-East
Competitive Landscape

Competitive Landscape Detailed analysis of the major companies present in United States online grocery market.

Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
•Detailed analysis and profiling of additional market players (up to five).
Table of Contents

1.Introduction
1.Table of Contents

1.Product Overview
1.2.Key Highlights of the Report
1.3.Market Coverage
1.4.Market Segments Covered
1.5.Research Tenure Considered
2.Research Methodology
2.1.Objective of the Study
2.2.Baseline Methodology
2.3.Key Industry Partners
2.4.Major Association and Secondary Sources
2.5.Forecasting Methodology
2.6.Data Triangulation & Validation
2.7.Assumptions and Limitations
3.Executive Summary
3.1.Market Overview
3.2.Market Forecast
3.3.Key Regions
3.4.Key Segments
4.Voice of Customer Analysis (B2C Model Analysis)
4.1.Sample Size Determination
4.1.1.Respondent Demographics
4.1.2.By Gender
4.1.3.By Age
4.1.4.By Occupation
4.2.Brand Awareness
4.3.Frequency of Ordering
4.4.Preferred Mode of Buying
4.5.Factors Influencing Purchase Decision
4.6.Challenges Faced Post Purchase
5.United States Online Grocery Market Outlook
5.1.Market Size & Forecast
5.1.1.By Value
5.2.Market Share & Forecast
5.2.1.By Type Market Share Analysis (Packed Food & Beverages, Personal Care, Household Products, Fruits & Vegetables & Others (Pet Care, Baby Care, etc.))
5.2.2.By Platform Market Share Analysis (Mobile Application & Desktop Website)
5.2.3.By Regional Market Share Analysis
5.2.3.1.South Market Analysis
5.2.3.2.West Market Analysis
5.2.3.3.Mid-West Market Analysis
5.2.3.4.North-East Market Analysis
5.2.4.By Company Market Share Analysis
5.3.United States Market Mapping & Opportunity Assessment
5.3.1.By Type Market Mapping & Opportunity Assessment
5.3.2.By Platform Market Mapping & Opportunity Assessment
5.3.3.By Regional Market Mapping & Opportunity Assessment
6.United States Online Packaged Food & Beverages Market Outlook
6.1.Market Size & Forecast
6.1.1.By Value
6.2.Market Share & Forecast
6.2.1.By Category (Food Grains & Pulses, Snacks, Bread & Bakery, Others (Dairy Products, Confectionery, Meat & Poultry Products, etc.))
6.2.2.By Platform Market Share Analysis
7.United States Online Personal Care Outlook
7.1.Market Size & Forecast
7.1.1.By Value
7.2.Market Share & Forecast
7.2.1.By Category (Face Care, Body Care, Hair Care & Others (Oral Care, Lip Care))
7.2.2.By Platform Market Share Analysis
8.United States Online Household Product Market Outlook
8.1.Market Size & Forecast
8.1.1.By Value
8.2.Market Share & Forecast
8.2.1.By Category (Laundry, Kitchen & Others (Bathroom, Floor Cleaner, etc.)
8.2.2.By Platform Market Share Analysis
9.United States Online Fruits & Vegetables Market Outlook
9.1.Market Size & Forecast
9.1.1.By Value
9.2.Market Share & Forecast
9.2.1.By Category (Fresh & Frozen)
9.2.2.By Platform Market Share Analysis
10.Supply Chain Analysis
11.Market Dynamics
11.1.Drivers
11.1.1.1.Adopting Business Model for Click and Collect OR Buy Online Pick-up In Store (BOPIS)
11.1.1.2.Fast Delivery Service
11.1.1.3.Introducing the Shopping Subscription
11.2.Challenges
11.2.1.Inefficiencies in the Delivery Process
11.2.2.High Cost of Delivery & Storage
11.2.3.Price Fluctuation
12.Impact of COVID-19 on United States Online Grocery Market
12.1.Impact Assessment Model
12.1.1.Key Segments Impacted
12.1.2.Key Regions Impacted
13.Market Trends & Developments
13.1.Increased Use of Shopping Applications
13.2.Voice Technology Integration
13.3.Social Media's Growing Influence
13.4.Digital Presence Optimization
13.5.Increasing Internet Penetration
14.SWOT Analysis
14.1.Strength
14.2.Weakness
14.3.Opportunities
14.4.Threats
15.Porter’s Five Forces Model
15.1.Competition Landscape
15.2.Buyer Power
15.3.Supplier Power
15.4.Threat of New Entrants
15.5.Threat of Substitutes
16.Competitive Landscape
16.1.Competition Outlook
16.2.Company Profiles
16.2.1.1.Walmart Inc.
16.2.1.2.Company Details
16.2.1.3.Products & Services
16.2.1.4.Financials (As Reported)
16.2.1.5.Key Market Focus & Geographical Presence
16.2.1.6.Recent Developments
16.2.1.7.Key Management Personnel
16.2.2.Amazon.com Inc.
16.2.2.1.Company Details
16.2.2.2.Products & Services
16.2.2.3.Financials (As Reported)
16.2.2.4.Key Market Focus & Geographical Presence
16.2.2.5.Recent Developments
16.2.2.6.Key Management Personnel
16.2.3.The Kroger Co.
16.2.3.1.Company Details
16.2.3.2.Products & Services
16.2.3.3.Financials (As Reported)
16.2.3.4.Key Market Focus & Geographical Presence
16.2.3.5.Recent Developments
16.2.3.6.Key Management Personnel
16.2.4.Fresh Direct LLC
16.2.4.1.Company Details
16.2.4.2.Products & Services
16.2.4.3.Financials (As Reported)
16.2.4.4.Key Market Focus & Geographical Presence
16.2.4.5.Recent Developments
16.2.4.6.Key Management Personnel
16.2.5.COSTCO WHOLESALE CORPORATION
16.2.5.1.Company Details
16.2.5.2.Products & Services
16.2.5.3.Financials (As Reported)
16.2.5.4.Key Market Focus & Geographical Presence
16.2.5.5.Recent Developments
16.2.5.6.Key Management Personnel
16.2.6.Maplebear Inc. (Instacart)
16.2.6.1.Company Details
16.2.6.2.Products & Services
16.2.6.3.Financials (As Reported)
16.2.6.4.Key Market Focus & Geographical Presence
16.2.6.5.Recent Developments
16.2.6.6.Key Management Personnel
16.2.7.Thrive Market, Inc.
16.2.7.1.Company Details
16.2.7.2.Products & Services
16.2.7.3.Financials (As Reported)
16.2.7.4.Key Market Focus & Geographical Presence
16.2.7.5.Recent Developments
16.2.7.6.Key Management Personnel
16.2.8.Target Brands, Inc.(Shipt)
16.2.8.1.Company Details
16.2.8.2.Products & Services
16.2.8.3.Financials (As Reported)
16.2.8.4.Key Market Focus & Geographical Presence
16.2.8.5.Recent Developments
16.2.8.6.Key Management Personnel
16.2.9.Safeway Inc. (Albertsons Investor Holdings LLC)
16.2.9.1.Company Details
16.2.9.2.Products & Services
16.2.9.3.Financials (As Reported)
16.2.9.4.Key Market Focus & Geographical Presence
16.2.9.5.Recent Developments
16.2.9.6.Key Management Personnel
16.2.10.Shopfoodex Co Inc.
16.2.10.1.Business Overview
16.2.10.2.Company Details
16.2.10.3.Products & Services
16.2.10.4.Financials (As Reported)
16.2.10.5.Key Market Focus & Geographical Presence
16.2.10.6.Recent Developments
16.2.10.7.Key Management Personnel
17.Strategic Recommendations/Action Plan
17.1.Key Focus Areas
17.2.Target Regions
17.3.Target Type
18.About Us & Disclaimer

Report Title: United States Online Grocery Market, By Type (Packed Food & Beverages, Personal Care, Household Products, Fruits & Vegetables & Others (Pet Care, Baby Care, etc.)), By Platform (Mobile Application & Desktop Website), By Region, By Company, Forecast & Opportunities, 2018-2028F


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