Baby and Child-Specific Products in Austria

Abstract
Baby and child-specific products recorded a stable performance in both value and volume terms in 2021. There is a general unwillingness among parents to compromise on quality in products for their children and this only became more pronounced in the context of additional health considerations created by COVID-19. Keen to ensure their children were able to avoid catching COVID-19, many parents increased their hygiene routines, washing them more frequently and using trusted products, as well as in...

Euromonitor International's Baby and Child-specific Products in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Baby and Child-Specific Products in Austria
November 2022

List Of Contents And Tables

BABY AND CHILD-SPECIFIC PRODUCTS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales remain stable with parents unwilling to compromise on quality
EU directive on single use plastics motivates players to develop baby wipes without plastic
Johnson & Johnson discontinues its Penaten brand in baby wipes and Procter & Gamble takes over the lead in 2021
PROSPECTS AND OPPORTUNITIES
Baby and child-specific products set for stable growth
Natural and eco-friendly products on the menu
Distribution landscape E-commerce stands to build on the growth seen during 2020
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources