Colour Cosmetics in Austria

Abstract
Colour cosmetics was one of the hardest hit areas of beauty and personal care by the COVID-19 pandemic. With consumers finding themselves stuck at home, the incentive to purchase these products was significantly diminished. In addition to social and family events being postponed due to the pandemic, many consumers were also forced to switch to home working, and as such there was less of a focus on personal appearance. Added to this, widespread economic uncertainty meant that many consumers cut b...

Euromonitor International's Colour Cosmetics in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Colour Cosmetics in Austria
November 2022

List Of Contents And Tables

COLOUR COSMETICS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 related restrictions continue to negatively affect demand for colour cosmetics in 2021
Considered a basic essential, mascara and eye make-up overall are the best performing categories
With a large portfolio of mass and premium brands, L’Oréal retains the lead in 2021
PROSPECTS AND OPPORTUNITIES
Recovery of colour cosmetics intrinsically linked to the lifting of COVID-19 restrictions
Colour cosmetics still full of potential despite category maturity
Augmented reality and other new digital technologies point towards a bright future for e-commerce
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 5 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 6 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 7 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 8 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources