Deodorants in Austria

Abstract
In 2021, deodorants sales recorded positive growth in retail current value terms. Inflationary pressures were a key contributor to this value increase. For many people wearing deodorants is seen as a part of their daily personal care routine and thus sales tend to remain relatively stable. The more mature categories of deodorant roll-ons, sprays and sticks were the best performers, with these benefiting from their loyal base of users. In contrast the less mature categories of deodorant pumps and...

Euromonitor International's Deodorants in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Deodorants in Austria
November 2022

List Of Contents And Tables

DEODORANTS IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Inflationary pressures contribute to value increase in deodorant sales
Growing demand for aluminium-free deodorants
Borotalco continues to make giant strides with innovative range
PROSPECTS AND OPPORTUNITIES
Stable growth projected for deodorants
Sustainability will remain important in purchase decision
E-commerce expected to hold greater influence over the forecast period
CATEGORY DATA
Table 1 Sales of Deodorants by Category: Value 2016-2021
Table 2 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Deodorants: % Value 2017-2021
Table 5 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 7 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources