Depilatories in Austria

Abstract
In 2021, the COVID-19 pandemic continued to exert a negative effect on sales of depilatories. Since the onset of the pandemic, depilatories witnessed a significant decline in retail volume terms with the government’s COVID-19 measures bringing a halt to sport and social activities and forcing many women to work from home, while consumers’ travel plans were also largely put on hold. This home seclusion removed the incentive for women to carry out their hair removal routines as frequently, which n...

Euromonitor International's Depilatories in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Depilatories in Austria
November 2022

List Of Contents And Tables

DEPILATORIES IN AUSTRIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 continues to exert a negative effect on depilatories in 2021
Hair removers/bleaches is the best performing category in 2021, largely due to the growing popularity of waxing
Multinationals retain their dominance with product availability being key
PROSPECTS AND OPPORTUNITIES
Modest growth projected as depilatories reaches maturity
Natural/free-from ranges of depilatories gain interest among health-conscious consumers
Sustainability set to remain a focus area
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2016-2021
Table 2 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 4 NBO Company Shares of Depilatories: % Value 2017-2021
Table 5 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 6 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources