Baked Goods in Nigeria

Abstract
Baked goods recorded decline in volume sales terms in 2022 due largely to the significant increase in unit prices, as well as reduced consumer spending power caused by inflation in the economy. The sharp unit price increase inevitably benefited value sales, which registered strong double-digit growth in the year, particularly as baked goods are essential items, so a certain level of volume sales were maintained despite price inflation.

Euromonitor International's Baked Goods in Nigeria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Bread, Cakes, Dessert Mixes, Dessert Pies and Tarts, Frozen Baked Goods, Pastries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baked Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Baked Goods in Nigeria
November 2022

List Of Contents And Tables

BAKED GOODS IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Baked goods record volume decline due to significant price increases in 2022
Rising wheat price worsened by the Russia-Ukraine conflict
Pastries and cakes decline as consumers reduce spending and seek alternative snacks
PROSPECTS AND OPPORTUNITIES
Economic recovery and exchange rate stability will boost growth of baked goods
Growing urban population also set to drive future demand
Migration to packaged baked goods as consumers demand convenience and variety
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2017-2022
Table 2 Sales of Baked Goods by Category: Value 2017-2022
Table 3 Sales of Baked Goods by Category: % Volume Growth 2017-2022
Table 4 Sales of Baked Goods by Category: % Value Growth 2017-2022
Table 5 Sales of Pastries by Type: % Value 2017-2022
Table 6 NBO Company Shares of Baked Goods: % Value 2018-2022
Table 7 LBN Brand Shares of Baked Goods: % Value 2019-2022
Table 8 Distribution of Baked Goods by Format: % Value 2017-2022
Table 9 Forecast Sales of Baked Goods by Category: Volume 2022-2027
Table 10 Forecast Sales of Baked Goods by Category: Value 2022-2027
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2022-2027
STAPLE FOODS IN NIGERIA
EXECUTIVE SUMMARY
Staple foods in 2022: The big picture
Key trends in 2022
Competitive Landscape
Channel developments
What next for staple foods?
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2017-2022
Table 14 Sales of Staple Foods by Category: Value 2017-2022
Table 15 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 16 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 18 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 19 Penetration of Private Label by Category: % Value 2017-2022
Table 20 Distribution of Staple Foods by Format: % Value 2017-2022
Table 21 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 22 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources