Energy Drinks in Malaysia

Abstract
Unlike the trends seen in the more ubiquitous sports drinks, consumers only purchase energy drinks for practical use – for example, when travelling or working long hours, in order to give them an energy boost and/or keep them awake. Furthermore, energy drinks are quite expensive in Malaysia, thus consumers tend to purchase them more often when there are discount offers and similar promotions.

Euromonitor International's Energy Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Energy Drinks in Malaysia
November 2022

List Of Contents And Tables

ENERGY DRINKS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Energy drinks sees moderate off-trade volume and value growth in 2022, due to only being consumed for practical use
Energy drinks experience ongoing competition from other soft drinks such as sports drinks and RTD coffee
Players concentrate on selected distribution in off-trade channels to boost sales
PROSPECTS AND OPPORTUNITIES
Energy drinks predicted to face low demand in both on-trade and off-trade over the forecast period
Players are anticipated to organise seasonal marketing campaigns through off-trade channels
Existing players are likely to expand into other categories over the forecast period
CATEGORY DATA
Table 1 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 2 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
SOFT DRINKS IN MALAYSIA
EXECUTIVE SUMMARY
Soft drinks in 2022: Inflationary pressures drive price surges in on-trade and off-trade
The reopening of borders and a return to out-of-home lifestyles boosts both on-trade and on-the-go sales
Players leverage above the line marketing, partnerships, and new product developments
Players switch distribution to include wholesale that also serves end-consumers
Expansion of vending boost sales of on-the-go soft drinks
Pending expansion of the sugar tax expected to further impact soft drinks over the forecast period
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in Malaysia
DISCLAIMER
SOURCES
Summary 1 Research Sources