Sportswear in Portugal

Abstract
In 2022, sports apparel and footwear witnessed dynamic growth in retail volume terms compared to other categories. Sportswear brands such as Nike and adidas, alongside private labels from sports goods stores such as Decathlon have been taking a growing share of sales. Due to home seclusion and the shift to working from home arrangements during the COVID-19 pandemic, the Portuguese have shifted towards more casual and comfortable clothes. Consumers have become more accustomed to this way of dress...

Euromonitor International's Sportswear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Sportswear in Portugal
January 2023

List Of Contents And Tables

SPORTSWEAR IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sportswear recovers to pre-pandemic value sales levels
Performance sportswear takes advantage of return to normality
Nike and adidas face growing competition from smaller and fast fashion brands
PROSPECTS AND OPPORTUNITIES
Active lifestyles to sustain value sales of sportswear
Sports-inspired apparel and footwear set to benefit from athleisure and streetwear trend
Innovation will be key to meet growing demands of consumers
CATEGORY DATA
Table 1 Sales of Sportswear by Category: Value 2017-2022
Table 2 Sales of Sportswear by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Sportswear: % Value 2018-2022
Table 4 LBN Brand Shares of Sportswear: % Value 2019-2022
Table 5 Distribution of Sportswear by Format: % Value 2017-2022
Table 6 Forecast Sales of Sportswear by Category: Value 2022-2027
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027
APPAREL AND FOOTWEAR IN PORTUGAL
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 8 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 9 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 14 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources