Baby Food in Indonesia

Abstract
Sarihusada Generasi Mahardhika PT maintains its lead in baby food in Indonesia, supported by the strong performance of its SGM brand under powder baby milk formula where products are available from newborn to growing-up milk. Hence, as SGM covers a range of ages, the brand is better able to cement its position. SGM is also supported by its low- to mid-segment pricing, which caters to the largest population who purchase baby food in Indonesia, alongside a strong and stable brand image, wide distr...

Euromonitor International's Baby Food in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Baby Food in Indonesia
January 2023

List Of Contents And Tables

BABY FOOD IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sarihusada Generasi Mahardhika PT maintains its lead in baby food, thanks to strength of budget SGM brand
Pack sizes perform differently across distribution channels for baby milk formula
Other baby food gains in popularity as “baby snacks” become more widely available, with healthy positioning and attractive flavours
PROSPECTS AND OPPORTUNITIES
Emerging local brands compete within prepared baby food, thanks to organic and innovative positioning
Dried baby food remains the most prominent type, thanks to low prices and strong local traditions
E-commerce becomes increasingly popular for baby food sales
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2017-2022
Table 2 Sales of Baby Food by Category: Value 2017-2022
Table 3 Sales of Baby Food by Category: % Volume Growth 2017-2022
Table 4 Sales of Baby Food by Category: % Value Growth 2017-2022
Table 5 Sales of Growing-Up Milk Formula by Age: % Value 2017-2022
Table 6 NBO Company Shares of Baby Food: % Value 2018-2022
Table 7 LBN Brand Shares of Baby Food: % Value 2019-2022
Table 8 Distribution of Baby Food by Format: % Value 2017-2022
Table 9 Forecast Sales of Baby Food by Category: Volume 2022-2027
Table 10 Forecast Sales of Baby Food by Category: Value 2022-2027
Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2022-2027
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
DAIRY PRODUCTS AND ALTERNATIVES IN INDONESIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources