Butter and Spreads in Indonesia

Abstract
Upfield Indonesia PT maintains its lead in butter and spreads in Indonesia, thanks to the success of its flagship Blue Band brand. Blue Band is by far the most popular margarine in the country, being front-of-mind for consumers as their first choice when seeking such a product. In addition, Upfield Indonesia is strong in its digital marketing campaigns, such as utilising social media including Instagram to inform consumers about specific promotions via which retailers and where, so consumers can...

Euromonitor International's Butter and Spreads in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Butter and Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Butter and Spreads in Indonesia
January 2023

List Of Contents And Tables

BUTTER AND SPREADS IN INDONESIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Upfield Indonesia PT maintains its lead thanks to strength of Blue Band in margarine
Butter and spreads maintain healthy growth thanks to convenience in cooking and a gradually recovering economy overall
New product developments support the growth of butter, but innovations remain niche
PROSPECTS AND OPPORTUNITIES
Demand for butter and spreads in foodservice expected to pick up in the post-pandemic landscape
E-commerce catches up with logistics to support online growth for butter and spreads
Anchor will remain the most prominent butter brand over the forecast period
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2017-2022
Table 2 Sales of Butter and Spreads by Category: Value 2017-2022
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2017-2022
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Butter and Spreads: % Value 2018-2022
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2019-2022
Table 7 Distribution of Butter and Spreads by Format: % Value 2017-2022
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2022-2027
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2022-2027
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2022-2027
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
DAIRY PRODUCTS AND ALTERNATIVES IN INDONESIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 16 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 17 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources