Drinking Milk Products in Finland

Abstract
Drinking milk products continued to see retail volume sales normalise in 2022 after an increase in retail consumption at the height of the COVID-19 pandemic. However, the category is facing challenges as it sees growing competition from trendy plant-based milk and rising inflation putting upward pressure on prices. The domestic dairy giant Valio, for example, also has a plant-based portfolio (Valio Oddlygood) in order to capitalise on the growth in the plant-based category. Overall, drinking mil...

Euromonitor International's Drinking Milk Products in Finland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Drinking Milk Products in Finland
January 2023

List Of Contents And Tables

DRINKING MILK PRODUCTS IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Drinking milk faces competition from plant-based dairy
Brands emphasise local origin and production in marketing
Full-fat milk is the preferred choice among Finns
PROSPECTS AND OPPORTUNITIES
Animal welfare and ethics gaining prominence
Packaging will continue to get a ‘green’ makeover
Milk producers will reinforce environmental strategies
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 2 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 7 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
DAIRY PRODUCTS AND ALTERNATIVES IN FINLAND
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 16 Penetration of Private Label by Category: % Value 2017-2022
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources