Drinking Milk Products in Malaysia

Abstract
Despite the ongoing challenges facing players within drinking milk products in Malaysia, there continues to be a wide range of new product development being seen in the market in 2021/2022 as players look to sustain demand and attract new consumers. For instance, leading player Dutch Lady Milk Industries Bhd introduced its Signature Chocolate and Chocolate Hazelnut line of dairy only flavoured milk drinks in April 2022 in a metal beverage cans format. It is the first player to introduce metal be...

Euromonitor International's Drinking Milk Products in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Drinking Milk Products in Malaysia
January 2023

List Of Contents And Tables

DRINKING MILK PRODUCTS IN MALAYSIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Active new product launches boost demand for drinking milk products in 2022
Players implement marketing strategies to expand foothold in 2021 and 2022
Local manufacturers boost production to cope with high domestic consumption in 2022
PROSPECTS AND OPPORTUNITIES
Aggressive new product development expected as the leading players fight for position
Marketing strategies will remain key to growth and expansion over the forecast period
Domestic manufacturers investing in expanding their production
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 2 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 7 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
DAIRY PRODUCTS AND ALTERNATIVES IN MALAYSIA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 16 Penetration of Private Label by Category: % Value 2017-2022
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources