Drinking Milk Products in Morocco

Abstract
Drinking milk is expected to register a decline in volume sales and only a minimal increase in current value sales. The repercussions of the 2018 boycott of Danone milk due to its high prices is still being felt. Sales through informal channels is increasing and while milk production is increasing, volumes collected by treatment facilities is decreasing, as more unpasteurised milk is sold informally through dairy shops (Mahlaba) or by street vendors. As a result, though there was inflationary pr...

Euromonitor International's Drinking Milk Products in Morocco report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Flavoured Milk Drinks, Milk, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Drinking Milk Products in Morocco
January 2023

List Of Contents And Tables

DRINKING MILK PRODUCTS IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Increased informal sales of drinking milk leads to volume decline
Shelf stable outperforms fresh milk
Centrale Danone continues to lead in 2022, though Cooperative COPAG narrows gap
PROSPECTS AND OPPORTUNITIES
Slight volume decline over forecast period
Opportunities for value-added developments
Price rises kept to a minimum in spite of inflationary pressure
CATEGORY DATA
Table 1 Sales of Drinking Milk Products by Category: Volume 2017-2022
Table 2 Sales of Drinking Milk Products by Category: Value 2017-2022
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2017-2022
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2018-2022
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2019-2022
Table 7 Distribution of Drinking Milk Products by Format: % Value 2017-2022
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2022-2027
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2022-2027
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2022-2027
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
DAIRY PRODUCTS AND ALTERNATIVES IN MOROCCO
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 12 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 16 Penetration of Private Label by Category: % Value 2017-2022
Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources