Personal Accessories in Brazil

Abstract
After registering a strong negative impact in 2020, due to the COVID-19 pandemic, personal accessories is set to see a positive performance in current value terms for a second consecutive year in 2022, with volume sales also expected to return to growth. Much of the value growth has been a consequence of increases in prices, because of rising production costs. In addition, the success of mass vaccination led to a milder phase of the pandemic. This has allowed for the return of socialisation, mot...

Euromonitor International's Personal Accessoriesin Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Personal Accessories in Brazil
January 2023

List Of Contents And Tables

PERSONAL ACCESSORIES IN BRAZIL
EXECUTIVE SUMMARY
Personal accessories in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2017-2022
Table 2 Sales of Personal Accessories by Category: Value 2017-2022
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 4 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 6 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 7 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 9 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Better control of COVID-19 allows the return of footfall and growth
Bags have been gaining importance in the portfolios of major fashion players
Diversification, with new channel possibilities to enhance consumers’ shopping experience
PROSPECTS AND OPPORTUNITIES
Comfy fashion to give way under the release of pent-up demand for glamorous items
Operational excellence expected to bring more competitive advantages
Smaller brands expected to respond to consolidation with conceptual disruption
CATEGORY DATA
Table 12 Sales of Bags and Luggage by Category: Volume 2017-2022
Table 13 Sales of Bags and Luggage by Category: Value 2017-2022
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2017-2022
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2017-2022
Table 16 Sales of Luggage by Type: % Value 2017-2022
Table 17 NBO Company Shares of Bags and Luggage: % Value 2018-2022
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2019-2022
Table 19 Distribution of Bags and Luggage by Format: % Value 2017-2022
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2022-2027
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2022-2027
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2022-2027
JEWELLERY IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Beyond recovery from the pandemic, the category looks for new growth paths
Logistical adaptations and verticalisation of the production chain drive growth for the main players
E-commerce, second-hand and wholesale sales show channel diversification
PROSPECTS AND OPPORTUNITIES
Transparency in the production chain and increased consumer demand
Mergers and acquisitions a growth driver
More usage occasions and diversification of the audience to drive growth
CATEGORY DATA
Table 24 Sales of Jewellery by Category: Volume 2017-2022
Table 25 Sales of Jewellery by Category: Value 2017-2022
Table 26 Sales of Jewellery by Category: % Volume Growth 2017-2022
Table 27 Sales of Jewellery by Category: % Value Growth 2017-2022
Table 28 Sales of Costume Jewellery by Type: % Value 2017-2022
Table 29 Sales of Fine Jewellery by Type: % Value 2017-2022
Table 30 Sales of Fine Jewellery by Collection: % Value 2017-2022
Table 31 Sales of Fine Jewellery by Metal: % Value 2017-2022
Table 32 NBO Company Shares of Jewellery: % Value 2018-2022
Table 33 LBN Brand Shares of Jewellery: % Value 2019-2022
Table 34 Distribution of Jewellery by Format: % Value 2017-2022
Table 35 Forecast Sales of Jewellery by Category: Volume 2022-2027
Table 36 Forecast Sales of Jewellery by Category: Value 2022-2027
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2022-2027
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2022-2027
TRADITIONAL AND CONNECTED WATCHES IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Traditional watches grows, boosted by sales of luxury products
Smart wearables grows in Brazil, but is threatened by illegal products
Greater concern with health and self-care are positives left by the pandemic
PROSPECTS AND OPPORTUNITIES
Smart wearables set to see rising popularity as cheaper options become available
More than a utility, watches can be part of a lifestyle
Anxiety management and mental health: obstacles and opportunity for watches
CATEGORY DATA
Table 50 Sales of Traditional and Connected Watches by Category: Volume 2017-2022
Table 51 Sales of Traditional and Connected Watches by Category: Value 2017-2022
Table 52 Sales of Traditional and Connected Watches by Category: % Volume Growth 2017-2022
Table 53 Sales of Traditional and Connected Watches by Category: % Value Growth 2017-2022
Table 54 Sales of Traditional Watches by Category: Volume 2017-2022
Table 55 Sales of Traditional Watches by Category: Value 2017-2022
Table 56 Sales of Traditional Watches by Category: % Volume Growth 2017-2022
Table 57 Sales of Traditional Watches by Category: % Value Growth 2017-2022
Table 58 Sales of Traditional Watches by Price Band: Volume 2017-2022
Table 59 Sales of Traditional Watches by Price Band: Value 2017-2022
Table 60 Sales of Traditional Watches by Price Band: % Volume Growth 2017-2022
Table 61 Sales of Traditional Watches by Price Band: % Value Growth 2017-2022
Table 62 Sales of Connected Watches by Category: Volume 2017-2022
Table 63 Sales of Connected Watches by Category: Value 2017-2022
Table 64 Sales of Connected Watches by Category: % Volume Growth 2017-2022
Table 65 Sales of Connected Watches by Category: % Value Growth 2017-2022
Table 66 NBO Company Shares of Traditional Watches: % Value 2018-2022
Table 67 LBN Brand Shares of Traditional Watches: % Value 2019-2022
Table 68 NBO Company Shares of Connected Watches: % Value 2018-2022
Table 69 LBN Brand Shares of Connected Watches: % Value 2019-2022
Table 70 Distribution of Traditional Watches by Format: % Value 2017-2022
Table 71 Distribution of Connected Watches by Format: % Value 2017-2022
Table 72 Forecast Sales of Traditional and Connected Watches by Category: Volume 2022-2027
Table 73 Forecast Sales of Traditional and Connected Watches by Category: Value 2022-2027
Table 74 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2022-2027
Table 75 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2022-2027
Table 76 Forecast Sales of Traditional Watches by Category: Volume 2022-2027
Table 77 Forecast Sales of Traditional Watches by Category: Value 2022-2027
Table 78 Forecast Sales of Traditional Watches by Category: % Volume Growth 2022-2027
Table 79 Forecast Sales of Traditional Watches by Category: % Value Growth 2022-2027
Table 80 Forecast Sales of Connected Watches by Category: Volume 2022-2027
Table 81 Forecast Sales of Connected Watches by Category: Value 2022-2027
Table 82 Forecast Sales of Connected Watches by Category: % Volume Growth 2022-2027
Table 83 Forecast Sales of Connected Watches by Category: % Value Growth 2022-2027
WRITING INSTRUMENTS IN BRAZIL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Mass vaccination allows for a good performance in the back-to-school period
Companies with local production are favoured by anti-dumping legislation
Excessive exposure to screens leads to a greater need for offline activities
PROSPECTS AND OPPORTUNITIES
Home-schooling experience shows the importance of traditional writing instruments
Reduction in consumers’ purchasing power and macroeconomic uncertainties lead to timid growth projections
Portfolio diversification and channel strategy will favour consumption polarisation
CATEGORY DATA
Table 39 Sales of Writing Instruments by Category: Volume 2017-2022
Table 40 Sales of Writing Instruments by Category: Value 2017-2022
Table 41 Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 42 Sales of Writing Instruments by Category: % Value Growth 2017-2022
Table 43 NBO Company Shares of Writing Instruments: % Value 2018-2022
Table 44 LBN Brand Shares of Writing Instruments: % Value 2019-2022
Table 45 Distribution of Writing Instruments by Format: % Value 2017-2022
Table 46 Forecast Sales of Writing Instruments by Category: Volume 2022-2027
Table 47 Forecast Sales of Writing Instruments by Category: Value 2022-2027
Table 48 Forecast Sales of Writing Instruments by Category: % Volume Growth 2022-2027
Table 49 Forecast Sales of Writing Instruments by Category: % Value Growth 2022-2027