Personal Accessories in South Africa

Abstract
Demand for personal accessories was declining in South Africa prior to the pandemic, although 2020 witnessed the strongest drop in volume sales due to store closures as part of measures to control the spread of COVID-19. During this time, only stores deemed to be essential, such as grocery retailers, were permitted to open, particularly impacting non-grocery specialists. Since the reopening of non-essential stores, volume sales of personal accessories have started to gradually improve in terms o...

Euromonitor International's Personal Accessoriesin South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Personal Accessories in South Africa
January 2023

List Of Contents And Tables

PERSONAL ACCESSORIES IN SOUTH AFRICA
EXECUTIVE SUMMARY
Personal accessories in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2017-2022
Table 2 Sales of Personal Accessories by Category: Value 2017-2022
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 4 Sales of Personal Accessories by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Personal Accessories: % Value 2018-2022
Table 6 LBN Brand Shares of Personal Accessories: % Value 2019-2022
Table 7 Distribution of Personal Accessories by Format: % Value 2017-2022
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2022-2027
Table 9 Forecast Sales of Personal Accessories by Category: Value 2022-2027
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Items such as luggage deemed non-essential for cost-conscious consumers
Bags remains strongest performer within category in 2022
Bags and luggage remains highly fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Backpacks and duffel bags to trend over forecast period
Local consumers seek sustainable products
Greater return to bricks-and-mortar stores to further impact retail e-commerce
CATEGORY DATA
Table 12 Sales of Bags and Luggage by Category: Volume 2017-2022
Table 13 Sales of Bags and Luggage by Category: Value 2017-2022
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2017-2022
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2017-2022
Table 16 Sales of Luggage by Type: % Value 2017-2022
Table 17 NBO Company Shares of Bags and Luggage: % Value 2018-2022
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2019-2022
Table 19 Distribution of Bags and Luggage by Format: % Value 2017-2022
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2022-2027
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2022-2027
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2022-2027
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2022-2027
JEWELLERY IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
South Africans continue to reduce purchases of non-essential items such as jewellery
Demand for fine jewellery driven by resumption of major events
Fashion-orientated brands better able to adapt to new trends
PROSPECTS AND OPPORTUNITIES
Sustainability and environmental issues becomes increasingly important for consumers
Non-diamond options gain share within fine jewellery
Consumers return to purchasing jewellery from retail offline
CATEGORY DATA
Table 24 Sales of Jewellery by Category: Volume 2017-2022
Table 25 Sales of Jewellery by Category: Value 2017-2022
Table 26 Sales of Jewellery by Category: % Volume Growth 2017-2022
Table 27 Sales of Jewellery by Category: % Value Growth 2017-2022
Table 28 Sales of Costume Jewellery by Type: % Value 2017-2022
Table 29 Sales of Fine Jewellery by Type: % Value 2017-2022
Table 30 Sales of Fine Jewellery by Collection: % Value 2017-2022
Table 31 Sales of Fine Jewellery by Metal: % Value 2017-2022
Table 32 NBO Company Shares of Jewellery: % Value 2018-2022
Table 33 LBN Brand Shares of Jewellery: % Value 2019-2022
Table 34 Distribution of Jewellery by Format: % Value 2017-2022
Table 35 Forecast Sales of Jewellery by Category: Volume 2022-2027
Table 36 Forecast Sales of Jewellery by Category: Value 2022-2027
Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2022-2027
Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2022-2027
TRADITIONAL AND CONNECTED WATCHES IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Connected watches continue to trend in South Africa
South Africans remain brand loyal when purchasing watches but affordability drives more cost-conscious consumers
Affluent segment continues to support luxury brands
PROSPECTS AND OPPORTUNITIES
Watches perceived as non-essential for many local consumers
Consumers are concerned about environmental and sustainable issues
Retail e-commerce more likely to gain further ground in connected watches over forecast period
CATEGORY DATA
Table 50 Sales of Traditional and Connected Watches by Category: Volume 2017-2022
Table 51 Sales of Traditional and Connected Watches by Category: Value 2017-2022
Table 52 Sales of Traditional and Connected Watches by Category: % Volume Growth 2017-2022
Table 53 Sales of Traditional and Connected Watches by Category: % Value Growth 2017-2022
Table 54 Sales of Traditional Watches by Category: Volume 2017-2022
Table 55 Sales of Traditional Watches by Category: Value 2017-2022
Table 56 Sales of Traditional Watches by Category: % Volume Growth 2017-2022
Table 57 Sales of Traditional Watches by Category: % Value Growth 2017-2022
Table 58 Sales of Traditional Watches by Price Band: Volume 2017-2022
Table 59 Sales of Traditional Watches by Price Band: Value 2017-2022
Table 60 Sales of Traditional Watches by Price Band: % Volume Growth 2017-2022
Table 61 Sales of Traditional Watches by Price Band: % Value Growth 2017-2022
Table 62 Sales of Connected Watches by Category: Volume 2017-2022
Table 63 Sales of Connected Watches by Category: Value 2017-2022
Table 64 Sales of Connected Watches by Category: % Volume Growth 2017-2022
Table 65 Sales of Connected Watches by Category: % Value Growth 2017-2022
Table 66 NBO Company Shares of Traditional Watches: % Value 2018-2022
Table 67 LBN Brand Shares of Traditional Watches: % Value 2019-2022
Table 68 NBO Company Shares of Connected Watches: % Value 2018-2022
Table 69 LBN Brand Shares of Connected Watches: % Value 2019-2022
Table 70 Distribution of Traditional Watches by Format: % Value 2017-2022
Table 71 Distribution of Connected Watches by Format: % Value 2017-2022
Table 72 Forecast Sales of Traditional and Connected Watches by Category: Volume 2022-2027
Table 73 Forecast Sales of Traditional and Connected Watches by Category: Value 2022-2027
Table 74 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2022-2027
Table 75 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2022-2027
Table 76 Forecast Sales of Traditional Watches by Category: Volume 2022-2027
Table 77 Forecast Sales of Traditional Watches by Category: Value 2022-2027
Table 78 Forecast Sales of Traditional Watches by Category: % Volume Growth 2022-2027
Table 79 Forecast Sales of Traditional Watches by Category: % Value Growth 2022-2027
Table 80 Forecast Sales of Connected Watches by Category: Volume 2022-2027
Table 81 Forecast Sales of Connected Watches by Category: Value 2022-2027
Table 82 Forecast Sales of Connected Watches by Category: % Volume Growth 2022-2027
Table 83 Forecast Sales of Connected Watches by Category: % Value Growth 2022-2027
WRITING INSTRUMENTS IN SOUTH AFRICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Despite overall declines, demand for writing instruments is supported by reopening of schools
Digital devices present greatest competition to writing instruments
Brand loyalty remains important factor when purchasing writing instruments
PROSPECTS AND OPPORTUNITIES
Educational landscape will contribute to low demand for writing instruments
Back-to-school period might ease declines for some writing instruments
Consumers return to bricks-and-mortar stores with retail e-commerce remaining a niche channel
CATEGORY DATA
Table 39 Sales of Writing Instruments by Category: Volume 2017-2022
Table 40 Sales of Writing Instruments by Category: Value 2017-2022
Table 41 Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 42 Sales of Writing Instruments by Category: % Value Growth 2017-2022
Table 43 NBO Company Shares of Writing Instruments: % Value 2018-2022
Table 44 LBN Brand Shares of Writing Instruments: % Value 2019-2022
Table 45 Distribution of Writing Instruments by Format: % Value 2017-2022
Table 46 Forecast Sales of Writing Instruments by Category: Volume 2022-2027
Table 47 Forecast Sales of Writing Instruments by Category: Value 2022-2027
Table 48 Forecast Sales of Writing Instruments by Category: % Volume Growth 2022-2027
Table 49 Forecast Sales of Writing Instruments by Category: % Value Growth 2022-2027