Energy Drinks in Nigeria

Abstract
In 2022, Lucozade continues to lead the energy drinks category by retail volume share. Owned by Suntory Beverage and Food Nigeria Ltd, the brand is relatively well known in many Nigerian households and is significantly cheaper than most alternative brands. Since the brand is generally perceived as being healthier than other energy drinks, it is consumed by both children and adults of any age. The brand also benefits from widespread distribution in retail outlets across the country. Unlike compet...

Euromonitor International's Energy Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Energy Drinks in Nigeria
January 2023

List Of Contents And Tables

ENERGY DRINKS IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Lucozade leads energy drinks giving Suntory Beverage & Food Nigeria Ltd a strong competitive advantage
Frisson launches new Power Black premium energy drink
Carbonated products account for highest proportion of sales
PROSPECTS AND OPPORTUNITIES
Stronger growth path ahead for energy drinks
Economic and legal issues pose threat to sales
Economic recovery to fuel on-trade sales growth
CATEGORY DATA
Table 1 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 2 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
SOFT DRINKS IN NIGERIA
EXECUTIVE SUMMARY
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 37 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
APPENDIX
Fountain sales in Nigeria
DISCLAIMER
SOURCES
Summary 1 Research Sources