Hot Drinks in Nigeria

Abstract
In 2022, hot drinks manufacturers’ ability to deliver in the Nigerian market was still being affected by the negative impact of the COVID-19 crisis. The devaluation of the local currency and rising inflation, which led to high unit prices, saw manufacturers reducing the pack sizes of several of their key brands in order to sustain growth. Despite the challenges faced, hot drinks saw growth in 2022 and is expected to continue to see good growth over the forecast period, spurred by marketing and a...

Euromonitor International's Hot Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Hot Drinks in Nigeria
January 2023

List Of Contents And Tables

HOT DRINKS IN NIGERIA
EXECUTIVE SUMMARY
Hot drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 3 Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 4 Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Nestlé remains dominant
FMCG Distribution gains ground
Off-trade outperforms on-trade
PROSPECTS AND OPPORTUNITIES
Instant coffee mixes appeal to local consumer taste
Considerable room for growth
Economic situation may undermine demand
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2017-2022
Table 26 Retail Sales of Coffee by Category: Value 2017-2022
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 28 Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Coffee: % Retail Value 2018-2022
Table 30 LBN Brand Shares of Coffee: % Retail Value 2019-2022
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2022-2027
Table 32 Forecast Retail Sales of Coffee by Category: Value 2022-2027
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2022-2027
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2022-2027
TEA IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Unilever remains the largest player
Lipton targets demand for stronger tea
Local players beginning to emerge in green and fruit/herbal teas
PROSPECTS AND OPPORTUNITIES
Positive outlook
Health trend to support growth across categories
Economic improvement expected as forecast period progresses
CATEGORY DATA
Table 35 Retail Sales of Tea by Category: Volume 2017-2022
Table 36 Retail Sales of Tea by Category: Value 2017-2022
Table 37 Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 38 Retail Sales of Tea by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Tea: % Retail Value 2018-2022
Table 40 LBN Brand Shares of Tea: % Retail Value 2019-2022
Table 41 Forecast Retail Sales of Tea by Category: Volume 2022-2027
Table 42 Forecast Retail Sales of Tea by Category: Value 2022-2027
Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027
OTHER HOT DRINKS IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Nestlé supports Milo with strong marketing
Multinationals continue to dominate
Unilever sees strong growth
PROSPECTS AND OPPORTUNITIES
Potential for further growth in chocolate-based flavoured powder drinks
Improved performance expected
Infrastructure remains an issue
CATEGORY DATA
Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 46 Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2018-2022
Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2019-2022
Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2022-2027
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2022-2027
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2022-2027
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2022-2027