Paediatric Consumer Health in Austria

Abstract
Paediatric consumer health recorded decreases, to varying degrees, in retail volume sales and generally moderate retail current value growth in 2022. The weaker performance, compared with 2021, was underpinned by product discontinuations, and limited availability for items like paediatric diarrhoeal remedies and nappy (diaper) rash treatments. Having to seek alternatives for discontinued products, some consumers switched, for example, to regular baby lotions and healing ointments not specificall...

Euromonitor International's Paediatric Consumer Health in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Paediatric Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Paediatric Consumer Health in Austria
January 2023

List Of Contents And Tables

PAEDIATRIC CONSUMER HEALTH IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Discontinuations and supply issues see strong decreases in demand for nappy (diaper) rash treatments and paediatric diarrhoeal remedies
Reluctance to use standard medicines on children limits growth potential
Parents continue to look to vitamins and dietary supplements to provide children with extra protection
PROSPECTS AND OPPORTUNITIES
Downward trajectory of the 0-4-year-old population to hinder sales development of paediatric consumer health
Apomedica and Bayer Austria set to continue to leverage brand loyalty and trust to stay ahead of the field
Personal touch and trust favours pharmacies when purchasing paediatric products
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN AUSTRIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2017-2022
Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
Table 17 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2021-2022
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources