Portable Players in China

Abstract
After seeing exceptionally strong retail volume growth at the beginning of the review period, portable players turned to decline in 2020, with this trend continuing in 2021. A fall in sales is also expected in 2022, although at a slower rate, with a low single-digit decline. The decline in sales from the middle of the review period has mainly been attributable to falling sales in the overwhelmingly dominant category, wireless speakers, especially affordable smart speakers, which is suffering fro...

Euromonitor International's Portable Players in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Portable Players market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Portable Players in China
January 2023

List Of Contents And Tables

PORTABLE PLAYERS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Weak demand for portable players
Diversification of wireless speakers
Baidu takes the lead in wireless speakers
PROSPECTS AND OPPORTUNITIES
Little opportunity for growth due to maturity of smart speakers
Blurring lines between e-readers and other electronic devices
CATEGORY DATA
Table 1 Sales of Portable Players by Category: Volume 2017-2022
Table 2 Sales of Portable Players by Category: Value 2017-2022
Table 3 Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 4 Sales of Portable Players by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Portable Players: % Volume 2018-2022
Table 6 LBN Brand Shares of Portable Players: % Volume 2019-2022
Table 7 Distribution of Portable Players by Channel: % Volume 2017-2022
Table 8 Forecast Sales of Portable Players by Category: Volume 2022-2027
Table 9 Forecast Sales of Portable Players by Category: Value 2022-2027
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027
CONSUMER ELECTRONICS IN CHINA
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What is next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 13 Sales of Consumer Electronics by Category: Value 2017-2022
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources