United States (US) Toys and Games Retail Market Summary, Competitive Analysis and Forecast, 2017-2026

Abstract

Summary

Toys & Games Retail in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. All market data and forecasts are represented as consumer expenditure in retailers which includes sales taxes (e.g. VAT) and figures presented are in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.
- The US toys & games retail market had total sales of $24,238.0 million in 2021, representing a negative compound annual rate of change (CARC) of 1.3% between 2017 and 2021.
- Online specialists account for the largest proportion of sales in the US toys & games retail market in 2021. Sales through this channel generated $7,166.0 million, equivalent to 29.6% of the market's overall value.
- The US toys & market is the largest globally and is mature, which has tapered growth significantly.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the toys & games retail market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games retail market in the United States
- Leading company profiles reveal details of key toys & games retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States toys & games retail market with five year forecasts by both value and volume

Reasons to Buy

- What was the size of the United States toys & games retail market by value in 2021?
- What will be the size of the United States toys & games retail market in 2026?
- What factors are affecting the strength of competition in the United States toys & games retail market?
- How has the market performed over the last five years?
- Who are the top competitors in the United States' toys & games retail market?

Content

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Geography segmentation
4.2. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What is the rationale for the recent M&A activity?
7.4. What impact is COVID-19 having on the leading players?
8 Company Profiles
8.1. Amazon.com, Inc.
8.2. Walmart Inc
8.3. Lego AS
8.4. Target Corp
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: United States toys & games retail market value: $ million, 2016–21
Table 2: United States toys & games retail market geography segmentation: $ million, 2021
Table 3: United States toys & games retail market distribution: % share, by value, 2021
Table 4: United States toys & games retail market value forecast: $ million, 2021–26
Table 5: Amazon.com, Inc.: key facts
Table 6: Amazon.com, Inc.: Annual Financial Ratios
Table 7: Amazon.com, Inc.: Key Employees
Table 8: Amazon.com, Inc.: Key Employees Continued
Table 9: Walmart Inc: key facts
Table 10: Walmart Inc: Annual Financial Ratios
Table 11: Walmart Inc: Key Employees
Table 12: Walmart Inc: Key Employees Continued
Table 13: Walmart Inc: Key Employees Continued
Table 14: Walmart Inc: Key Employees Continued
Table 15: Lego AS: key facts
Table 16: Lego AS: Key Employees
Table 17: Target Corp: key facts
Table 18: Target Corp: Annual Financial Ratios
Table 19: Target Corp: Key Employees
Table 20: Target Corp: Key Employees Continued
Table 21: United States size of population (million), 2017–21
Table 22: United States gdp (constant 2005 prices, $ billion), 2017–21
Table 23: United States gdp (current prices, $ billion), 2017–21
Table 24: United States inflation, 2017–21
Table 25: United States consumer price index (absolute), 2017–21
Table 26: United States exchange rate, 2017–21

List of Figures
Figure 1: United States toys & games retail market value: $ million, 2016–21
Figure 2: United States toys & games retail market geography segmentation: % share, by value, 2021
Figure 3: United States toys & games retail market distribution: % share, by value, 2021
Figure 4: United States toys & games retail market value forecast: $ million, 2021–26
Figure 5: Forces driving competition in the toys & games retail market in the United States, 2021
Figure 6: Drivers of buyer power in the toys & games retail market in the United States, 2021
Figure 7: Drivers of supplier power in the toys & games retail market in the United States, 2021
Figure 8: Factors influencing the likelihood of new entrants in the toys & games retail market in the United States, 2021
Figure 9: Factors influencing the threat of substitutes in the toys & games retail market in the United States, 2021
Figure 10: Drivers of degree of rivalry in the toys & games retail market in the United States, 2021