Hot Drinks in Romania

Abstract
The performance of hot drinks in Romania in 2022 is being driven by two main factors – skyrocketing inflation, and the reopening of society since the lifting of pandemic restrictions in March. This has resulted in high value growth, driven by increased unit costs, but sluggish-to-declining volume growth.

Euromonitor International's Hot Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop

Content
Hot Drinks in Romania
January 2023

List Of Contents And Tables

HOT DRINKS IN ROMANIA
EXECUTIVE SUMMARY
Hot drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 3 Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 4 Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2017-2022
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising unit prices create strong value growth, while volume remains flat with room to rise
Local family-run business Turado capitalises on evolving coffee culture in Romania
Jacobs Douwe Egberts maintains its lead while private label is on the rise
PROSPECTS AND OPPORTUNITIES
Ongoing dynamics will be based on the evolving coffee culture
Fresh coffee pods and beans will remain robust, as mature subcategory of traditional ground coffee will remain steady
Expansion in modern retail will help to support sales
CATEGORY DATA
Table 46 Retail Sales of Coffee by Category: Volume 2017-2022
Table 47 Retail Sales of Coffee by Category: Value 2017-2022
Table 48 Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 49 Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 50 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2017-2022
Table 51 NBO Company Shares of Coffee: % Retail Value 2018-2022
Table 52 LBN Brand Shares of Coffee: % Retail Value 2019-2022
Table 53 Forecast Retail Sales of Coffee by Category: Volume 2022-2027
Table 54 Forecast Retail Sales of Coffee by Category: Value 2022-2027
Table 55 Forecast Retail Sales of Coffee by Category: % Volume Growth 2022-2027
Table 56 Forecast Retail Sales of Coffee by Category: % Value Growth 2022-2027
TEA IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Value supported by price hikes, whilst volume falls into declines as tea is not a popular mass beverage in Romania
Health and wellness trends at the heart of activities in tea
Further developments in tea houses expected
PROSPECTS AND OPPORTUNITIES
Health and wellness trends will drive growth in tea – especially as it offers an affordable option for low-income consumers
Local players will continue to drive sales in fruit/herbal tea, with their e-commerce platforms also educating consumers
Ongoing expansion of modern retail and e-commerce will support overall sales
CATEGORY DATA
Table 26 Retail Sales of Tea by Category: Volume 2017-2022
Table 27 Retail Sales of Tea by Category: Value 2017-2022
Table 28 Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 29 Retail Sales of Tea by Category: % Value Growth 2017-2022
Table 30 NBO Company Shares of Tea: % Retail Value 2018-2022
Table 31 LBN Brand Shares of Tea: % Retail Value 2019-2022
Table 32 Forecast Retail Sales of Tea by Category: Volume 2022-2027
Table 33 Forecast Retail Sales of Tea by Category: Value 2022-2027
Table 34 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
Table 35 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027
OTHER HOT DRINKS IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fewer at-home consumption occasions as society reopens means reduced sales for other hot drinks
Nesquik remains the top choice in chocolate-based flavoured powder drinks
Other plant-based hot drinks appeals to adults due to health and wellness trends
PROSPECTS AND OPPORTUNITIES
Relatively small size of category means good scope for future growth
Health and wellness trends and dedicated retail areas will drive growth in other plant-based hot drinks
Chocolate-based flavoured powder drinks will maintain its volume size, although faces competitive disadvantages
CATEGORY DATA
Table 36 Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 37 Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 38 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 39 Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of Other Hot Drinks: % Retail Value 2018-2022
Table 41 LBN Brand Shares of Other Hot Drinks: % Retail Value 2019-2022
Table 42 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2022-2027
Table 43 Forecast Retail Sales of Other Hot Drinks by Category: Value 2022-2027
Table 44 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2022-2027
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2022-2027