Toilet Care in Thailand

Abstract
Toilet care is one of those categories seeing stronger value growth than volume growth, due to inflation creating price increases against a backdrop of challenges the category continues to face. One major point here is that many consumers use the ubiquitous bathroom cleaner (or bleach) to clean their toilets, as opposed to specialised toilet care products per se. However, popular brands such as Mr Muscle (SC Johnson & Son (Thailand) Co Ltd) and Magiclean (Kao Industrial (Thailand) Co Ltd) have f...

Euromonitor International's Toilet Care in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop

Content
Toilet Care in Thailand
January 2023

List Of Contents And Tables

TOILET CARE IN THAILAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Toilet care faces ongoing competition from bathroom cleaners and even bleach
Specialist toilet care products most popular among high-income urban consumers
SJ Johnson & Son maintains its strong lead, while Harpic also gains shares thanks to effective cleaning properties and celebrity endorsements
PROSPECTS AND OPPORTUNITIES
Toilet care will continue to face challenges over the forecast period
Still not the norm to use specialist toilet cleaners in Thailand
Stronger marketing needed, with a balance of cleaning efficiency, low toxicity, and pleasant scents
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2017-2022
Table 2 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 4 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 5 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
HOME CARE IN THAILAND
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources