Cut Flowers Market by Type (Rose, Chrysanthemum, Carnation, Gerbera, Lilium), Application (Home & Commercial), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores/Florists, Online Retail) and Region - Global Forecast to 2027

Abstract
The global cut flowers market is estimated to be valued at USD 36.4 billion in 2022. It is projected to reach USD 45.5 billion by 2027, recording a CAGR of 4.6 % during the forecast period. The cut flowers market is projected to grow at an exponential rate due to factors such as the rise in demand for floral decorations in events, and cultural celebrations, expanding gifting preferences, and a rise in the number of investments from key players in this market.

Globally, more than two hundred different types of fresh-cut flowers are sold. Since the early 1990s, there has been an increased demand for cut flowers. Many traditional cut flowers, such as roses, chrysanthemums, and carnations, are now grown in Central and South America, where labor costs are significantly lower. In addition, the climate allows these flowers to be produced with little or no environmental control. However, several specialty cuts, such as lilies, snapdragons, gerbera, tulips, and gladiolas, have emerged as popular domestically produced flowers.

Key players in the cut flower market include Dummen Orange (Netherlands), Danziger Group (Israel), Dos Gringos LLC. (US), Esmeralda Farms (US), Flamingo (UK), Florance Flora (India), Karen Roses Company (Kenya), Marginpar BV (Netherlands), Multiflora (US), Rosebud Limited (Uganda), Selecta One (Germany), Washington Bulb Co., Inc. (US), Soex Flora (India), and Florius Flowers (UAE).

“Europe is estimated to account for the largest share in 2021 with a CAGR of 3.7%.”

Europe accounted for the largest share in 2021; the market is projected to grow at a CAGR of 4.1% (in terms of value) during the forecast period. The European cut flowers market is driven by the growing importance of flowers in various occasions, decorations, and gifting purposes. The proportion of flowers from developing countries in the European market is increasing and is expected to increase further in the future; the Netherlands is consolidating its position as a major trade hub. The increase in demand in Europe provides opportunities for developing-country exporters.

“Asia Pacific is projected to witness the growth of 5.5% during the forecast period.”

The cut flowers market in the Asia Pacific region is projected to grow at the highest CAGR of 5.5% during the forecast period. E-commerce purchases are increasing, which may present an opportunity for the floral industry. The number of retailers selling flowers via the internet (florists, large supermarkets, and online specialists) is growing. The variety of flowers available for purchase online is also expanding. Although current market shares are typically low, the internet is the fastest-growing market outlet in many Asian countries, and it will grow in the coming years.

“Roses dominate the cut flowers market in 2021”

Roses are estimated to dominate the cut flowers market, with USD 12,414.6 million in 2021. The lilium segment is projected to grow at the highest CAGR of 5.5% during the forecast period. Rose (genus Rosa) is particularly important in the ornamental flower industry. They are mostly found as cut flowers in vases or growing in gardens. Originally used for fragrance and medicinal purposes, roses eventually gained popularity as an ornamental flower. Botswana, Bulgaria, Burkina Faso, the Czech Republic, Iran, Iraq, Maldives, England, Romania, South Korea, and other countries adopted the rose as their national flower. Even the US declared the rose to be its national flower.

Break-up of Primaries:
By Value Chain: Demand side - 41%, Supply side – 59%
By Designation: Managers – 24%, CXOs – 31%, and Executives- 45.0%
By Region: Europe - 29%, Asia Pacific – 32%, North America - 24%, RoW – 15%

Leading players profiled in this report:
•Dummen Orange (Netherlands)
•Danziger Group (Israel)
•Dos Gringos LLC (US)
•Esmeralda Farms (US)
•Flamingo (UK)
•Florance Flora (India)
•Karen Roses Company (Kenya)
•Marginpar BV (Netherlands)
•Multiflora (US)
•Rosebud Limited (Uganda)
•Selecta One (Germany)
•Washington Bulb Co., Inc. (US)
•Soex Flora (India)
•Florius Flowers (UAE)
•David Austen Roses (UK)
•Jet Fresh Flowers (US)
•The Queen’s Flowers (US)
•Maryland Grown Flowers (US)
•Turkish Flower Group (Turkey)
•Rosa Flower Limited (Canada)
•Beekenkamp Group (Netherlands)
•Berg Roses (Netherlands)
•Porta Nova (Netherlands)
•Jardines De Los Andes (Colombia)
•Wesselman Flowers (Netherlands)

Research Coverage:
The report segments the cut flowers market based on type, application, distribution channel and region. In terms of insights, this report has focused on various levels of analyses—the competitive landscape, end-use analysis, and company profiles, which together comprise and discuss views on the emerging & high-growth segments of the cut flowers market, high-growth regions, countries, government initiatives, drivers, restraints, opportunities, and challenges.

Reasons to buy this report:
•To get a comprehensive overview of the cut flowers market
•To gain wide-ranging information about the top players in this industry, their product portfolios, and key strategies adopted by them
•To gain insights about the major countries/regions in which the cut flowers market is flourishing

Content
Table of Contents

1INTRODUCTION31
1.1STUDY OBJECTIVES31
1.2MARKET DEFINITION31
1.3MARKET SCOPE32
1.3.1MARKETS COVERED32
FIGURE 1CUT FLOWERS MARKET SEGMENTATION32
1.3.2REGIONAL SEGMENTATION32
1.4INCLUSIONS & EXCLUSIONS33
1.4.1YEARS CONSIDERED33
1.5CURRENCY CONSIDERED34
TABLE 1USD EXCHANGE RATES, 2017–202134
1.6UNIT CONSIDERED34
1.7STAKEHOLDERS35
2RESEARCH METHODOLOGY36
2.1RESEARCH DATA36
FIGURE 2CUT FLOWERS MARKET: RESEARCH DESIGN36
2.1.1SECONDARY DATA37
2.1.1.1Key data from secondary sources37
2.1.2PRIMARY DATA38
2.1.2.1Key data from primary sources38
2.1.2.2Key industry insights38
2.1.2.3Breakdown of primary interviews39
FIGURE 3BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION39
2.2MARKET SIZE ESTIMATION39
2.2.1MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH40
FIGURE 4CUT FLOWERS MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH40
FIGURE 5CUT FLOWERS MARKET SIZE ESTIMATION (DEMAND SIDE)41
2.2.2MARKET SIZE ESTIMATION: TOP-DOWN APPROACH41
FIGURE 6CUT FLOWERS MARKET SIZE ESTIMATION: TOP-DOWN APPROACH42
FIGURE 7CUT FLOWERS MARKET SIZE ESTIMATION, BY TYPE (SUPPLY SIDE)42
2.3GROWTH RATE FORECAST ASSUMPTION42
2.4DATA TRIANGULATION43
FIGURE 8DATA TRIANGULATION43
2.5ASSUMPTIONS44
TABLE 2ASSUMPTIONS44
2.6LIMITATIONS & ASSOCIATED RISKS45
TABLE 3LIMITATIONS & ASSOCIATED RISKS45
3EXECUTIVE SUMMARY46
TABLE 4CUT FLOWERS MARKET SNAPSHOT, 2022 VS. 202747
FIGURE 9CUT FLOWERS MARKET, BY TYPE, 2022 VS. 2027 (USD MILLION)47
FIGURE 10CUT FLOWERS MARKET, BY DISTRIBUTION CHANNEL, 2022 VS. 2027 (USD MILLION)48
FIGURE 11CUT FLOWERS MARKET, BY APPLICATION, 2022 VS. 2027 (USD MILLION)48
FIGURE 12CUT FLOWERS MARKET: REGIONAL SNAPSHOT49
4PREMIUM INSIGHTS50
4.1OPPORTUNITIES FOR CUT FLOWER MARKET PLAYERS50
FIGURE 13RISE IN ONLINE SALES TO FUEL DEMAND FOR CUT FLOWERS50
4.2CUT FLOWERS MARKET, BY TYPE AND REGION51
FIGURE 14EUROPE TO ACCOUNT FOR LARGEST SHARE OF CUT FLOWERS51
4.3EUROPE: CUT FLOWERS MARKET, BY KEY COUNTRY AND TYPE52
FIGURE 15GERMANY WAS MAJOR CONSUMER OF CUT FLOWERS IN EUROPE IN 202152
4.4CUT FLOWERS MARKET: MAJOR REGIONAL SUBMARKETS53
FIGURE 16CHINA ACCOUNTED FOR LARGEST MARKET SHARE GLOBALLY IN 202153
5MARKET OVERVIEW54
5.1INTRODUCTION54
5.2MACROECONOMIC INDICATORS54
5.2.1INCREASING IMPORT OF CUT FLOWERS FROM MAJOR COUNTRIES54
FIGURE 17IMPORT VOLUME OF CUT FLOWERS DURING 2017–202154
5.2.2MARKET OUTLETS TO INCREASINGLY FOCUS ON SUSTAINABLE SOURCING55
5.3MARKET DYNAMICS56
FIGURE 18CUT FLOWERS MARKET DYNAMICS56
5.3.1DRIVERS56
5.3.1.1Increasing popularity of cut flowers and ornamentals in decorations56
5.3.1.2Major market share of cut flowers owned by supermarkets57
5.3.1.3Rising number of e-commerce platforms to sell floral products57
FIGURE 19SHARE OF E-RETAIL SALES OF FLOWERS, 2015–202458
FIGURE 20SHARE OF B2B COMPANIES SELLING THROUGH E-COMMERCE BEFORE AND DURING PANDEMIC, BY COUNTRY, 202058
5.3.2RESTRAINTS59
5.3.2.1Less supply as opposed to rising demand for cut flowers59
5.3.3OPPORTUNITIES59
5.3.3.1Increasing use of cut flowers in accessories and decorations59
5.3.3.2Use of cut flowers for therapeutic effect60
5.3.3.3Rising production of cut flowers as potential source to increase socio-economic capacity of floriculturists60
5.3.4CHALLENGES61
5.3.4.1Logistical, storage, and transportation hindrances61
6INDUSTRY TRENDS62
6.1INTRODUCTION62
6.2REGULATORY FRAMEWORK62
6.2.1REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS62
TABLE 5NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS62
TABLE 6EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS63
TABLE 7ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS63
TABLE 8SOUTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS64
TABLE 9AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS64
6.2.2NORTH AMERICA65
6.2.2.1US65
6.2.2.2Mexico65
6.2.3EUROPE66
6.2.4ASIA PACIFIC67
6.2.4.1India67
6.2.4.2Australia67
6.2.5REST OF THE WORLD68
6.2.5.1Kenya68
6.3PATENT ANALYSIS70
FIGURE 21NUMBER OF PATENTS APPROVED FOR CUT FLOWERS, 2012–202170
FIGURE 22JURISDICTIONS WITH HIGHEST PATENT APPROVALS FOR CUT FLOWERS, 2012–202171
TABLE 10LIST OF MAJOR PATENTS PERTAINING TO CUT FLOWERS, 2012–202171
6.4VALUE CHAIN ANALYSIS73
FIGURE 23VALUE CHAIN ANALYSIS OF CUT FLOWERS MARKET: PRE-CULTIVATION AND KEY PROCESSING CONTRIBUTORS73
6.4.1PRE-CULTIVATION74
6.4.2CULTIVATION74
6.4.3PROCESSING74
6.4.4LOGISTICS AND DISTRIBUTION74
6.4.5END USERS75
6.5TRENDS/DISRUPTIONS IMPACTING BUYERS IN CUT FLOWERS MARKET75
FIGURE 24DEMAND FOR NEW TECHNOLOGY TO INCREASE EFFICIENCY OF SUPPLY CHAIN76
6.6MARKET ECOSYSTEM76
FIGURE 25CUT FLOWERS: MARKET MAP76
TABLE 11CUT FLOWERS: ECOSYSTEM VIEW77
 
6.7TRADE ANALYSIS79
FIGURE 26IMPORT VALUE OF CUT FLOWERS FOR KEY COUNTRIES, 2017–202179
TABLE 12IMPORT VALUE OF CUT FLOWERS FOR KEY COUNTRIES, 2021 (USD THOUSAND)79
FIGURE 27EXPORT VALUE OF CUT FLOWERS FOR KEY COUNTRIES, 2017–202180
TABLE 13EXPORT VALUE OF CUT FLOWERS FOR KEY COUNTRIES, 2021 (USD THOUSAND)81
6.8PRICING ANALYSIS82
6.8.1INTRODUCTION82
6.8.2AVERAGE SELLING PRICE ANALYSIS: CUT FLOWERS MARKET, BY TYPE, 2017–202182
FIGURE 28AVERAGE SELLING PRICE ANALYSIS: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD/KG)82
6.8.3AVERAGE SELLING PRICE ANALYSIS: CUT FLOWERS MARKET, BY REGION, 2017–202183
FIGURE 29PRICING ANALYSIS FOR CUT FLOWERS MARKET, BY REGION, 2017–2021 (USD/KG)83
FIGURE 30AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TYPE, 2017–202183
TABLE 14AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TYPE, 2017–202184
6.9TECHNOLOGY ANALYSIS84
6.9.1GROWWATCH84
6.9.2SMART COOLERS85
6.10CASE STUDY ANALYSIS85
6.10.1DUTCH FLOWER GROUP (DFG) TO FORTIFY ONLINE CHANNEL’S TECHNICAL CAPABILITIES85
6.11KEY CONFERENCES & EVENTS IN 2022–202386
TABLE 15CUT FLOWERS MARKET: DETAILED LIST OF CONFERENCES & EVENTS86
6.12KEY STAKEHOLDERS & BUYING CRITERIA87
6.12.1KEY STAKEHOLDERS IN BUYING PROCESS87
TABLE 16INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR APPLICATION OF CUT FLOWERS87
6.12.2BUYING CRITERIA87
FIGURE 31KEY BUYING CRITERIA FOR APPLICATION OF CUT FLOWERS88
TABLE 17KEY BUYING CRITERIA FOR TYPES OF CUT FLOWERS88
6.13PORTER’S FIVE FORCES ANALYSIS88
TABLE 18PORTER’S FIVE FORCES ANALYSIS88
6.13.1INTENSITY OF COMPETITIVE RIVALRY88
6.13.2THREAT OF NEW ENTRANTS89
6.13.3THREAT OF SUBSTITUTES89
6.13.4BARGAINING POWER OF SUPPLIERS90
6.13.5BARGAINING POWER OF BUYERS90
 
7CUT FLOWERS MARKET, BY TYPE91
7.1INTRODUCTION92
FIGURE 32CUT FLOWERS MARKET, BY TYPE, 2022 VS. 2027 (USD MILLION)92
TABLE 19CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)93
TABLE 20CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)93
TABLE 21CUT FLOWERS MARKET, BY TYPE, 2017–2021 (KILOTONS)93
TABLE 22CUT FLOWERS MARKET, BY TYPE, 2022–2027 (KILOTONS)94
7.2ROSE94
7.2.1CULTURAL USAGE OF ROSES FOR CELEBRATIONS TO FUEL MARKET94
TABLE 23ROSE: CUT FLOWERS MARKET, BY REGION, 2017–2021 (USD MILLION)94
TABLE 24ROSE: CUT FLOWERS MARKET, BY REGION, 2022–2027 (USD MILLION)95
TABLE 25ROSE: CUT FLOWERS MARKET, BY REGION, 2017–2021 (KILOTONS)95
TABLE 26ROSE: CUT FLOWERS MARKET, BY REGION, 2022–2027 (KILOTONS)95
7.3CHRYSANTHEMUM96
7.3.1HIGH CHRYSANTHEMUM IMPORTS IN EAST ASIA TO DRIVE DEMAND96
TABLE 27CHRYSANTHEMUM: CUT FLOWERS MARKET, BY REGION, 2017–2021 (USD MILLION)96
TABLE 28CHRYSANTHEMUM: CUT FLOWERS MARKET, BY REGION, 2022–2027 (USD MILLION)96
TABLE 29CHRYSANTHEMUM: CUT FLOWERS MARKET, BY REGION, 2017–2021 (KILOTONS)97
TABLE 30CHRYSANTHEMUM: CUT FLOWERS MARKET, BY REGION, 2022–2027 (KILOTONS)97
7.4GERBERA97
7.4.1LONG VASE LIFE FOR FLORAL ARRANGEMENTS TO AUGMENT MARKET GROWTH97
TABLE 31GERBERA: CUT FLOWERS MARKET, BY REGION, 2017–2021 (USD MILLION)98
TABLE 32GERBERA: CUT FLOWERS MARKET, BY REGION, 2022–2027 (USD MILLION)98
TABLE 33GERBERA: CUT FLOWERS MARKET, BY REGION, 2017–2021 (KILOTONS)98
TABLE 34GERBERA: CUT FLOWERS MARKET, BY REGION, 2022–2027 (KILOTONS)99
7.5CARNATION99
7.5.1HIGH VERSATILITY FOR FLORAL ARRANGEMENTS TO DRIVE MARKET99
TABLE 35CARNATION: CUT FLOWERS MARKET, BY REGION, 2017–2021 (USD MILLION)99
TABLE 36CARNATION: CUT FLOWERS MARKET, BY REGION, 2022–2027 (USD MILLION)100
TABLE 37CARNATION: CUT FLOWERS MARKET, BY REGION, 2017–2021 (KILOTONS)100
TABLE 38CARNATION: CUT FLOWERS MARKET, BY REGION, 2022–2027 (KILOTONS)100
7.6LILIUM101
7.6.1USAGE OF LILIES IN TRADITIONAL WEDDING RITUALS TO DRIVE MARKET101
TABLE 39LILIUM: CUT FLOWERS MARKET, BY REGION, 2017–2021 (USD MILLION)101
TABLE 40LILIUM: CUT FLOWERS MARKET, BY REGION, 2022–2027 (USD MILLION)101
TABLE 41LILIUM: CUT FLOWERS MARKET, BY REGION, 2017–2021 (KILOTONS)102
TABLE 42LILIUM: CUT FLOWERS MARKET, BY REGION, 2022–2027 (KILOTONS)102
7.7OTHER TYPES102
TABLE 43OTHER TYPES: CUT FLOWERS MARKET, BY REGION, 2017–2021 (USD MILLION)103
TABLE 44OTHER TYPES: CUT FLOWERS MARKET, BY REGION, 2022–2027 (USD MILLION)103
TABLE 45OTHER TYPES: CUT FLOWERS MARKET, BY REGION, 2017–2021 (KILOTONS)103
TABLE 46OTHER TYPES: CUT FLOWERS MARKET, BY REGION, 2022–2027 (KILOTONS)104
8CUT FLOWERS MARKET, BY APPLICATION105
8.1INTRODUCTION106
FIGURE 33CUT FLOWERS MARKET SIZE, BY APPLICATION, 2022 VS. 2027 (USD MILLION)106
TABLE 47CUT FLOWERS MARKET, BY APPLICATION, 2017–2021 (USD MILLION)107
TABLE 48CUT FLOWERS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)107
8.2HOME107
8.2.1VERSATILITY OF CUT FLOWERS FOR DÉCOR TO DRIVE USAGE IN HOME APPLICATIONS107
TABLE 49HOME: CUT FLOWERS MARKET, BY REGION, 2017–2021 (USD MILLION)108
TABLE 50HOME: CUT FLOWERS MARKET, BY REGION, 2022–2027 (USD MILLION)108
8.3COMMERCIAL108
8.3.1GROWING DEMAND FOR FLORAL DECORATIONS IN WEDDINGS TO DRIVE MARKET108
TABLE 51COMMERCIAL: CUT FLOWERS MARKET, BY REGION, 2017–2021 (USD MILLION)109
TABLE 52COMMERCIAL: CUT FLOWERS MARKET, BY REGION, 2022–2027 (USD MILLION)109
9CUT FLOWERS MARKET, BY DISTRIBUTION CHANNEL110
9.1INTRODUCTION111
FIGURE 34CUT FLOWERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2022 VS. 2027 (USD MILLION)111
TABLE 53CUT FLOWERS MARKET, BY DISTRIBUTION CHANNEL, 2017–2021 (USD MILLION)111
TABLE 54CUT FLOWERS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION)112
9.2SPECIALTY STORES/FLORISTS112
9.2.1FRESH FLOWER QUALITY AND DIRECT SUPPLY TO DRIVE SEGMENT112
TABLE 55SPECIALTY STORES/FLORISTS: CUT FLOWERS MARKET, BY REGION, 2017–2021 (USD MILLION)112
TABLE 56SPECIALTY STORES/FLORISTS: CUT FLOWERS MARKET, BY REGION, 2022–2027 (USD MILLION)113
9.3ONLINE RETAIL113
9.3.1ONLINE DELIVERY OF CUT FLOWERS TO BE IN HIGH DEMAND POST-COVID-19 PANDEMIC113
TABLE 57ONLINE RETAIL: CUT FLOWERS MARKET, BY REGION, 2017–2021 (USD MILLION)113
TABLE 58ONLINE RETAIL: CUT FLOWERS MARKET, BY REGION, 2022–2027 (USD MILLION)114
9.4SUPERMARKETS/HYPERMARKETS114
9.4.1STRATEGIC PLACEMENT OF FLORAL ARRANGEMENTS IN SUPERMARKET ENTRANCES TO DRIVE CUSTOMER ATTENTION114
TABLE 59SUPERMARKETS/HYPERMARKETS: CUT FLOWERS MARKET, BY REGION, 2017–2021 (USD MILLION)114
TABLE 60SUPERMARKETS/HYPERMARKETS: CUT FLOWERS MARKET, BY REGION, 2022–2027 (USD MILLION)115
9.5OTHERS115
TABLE 61OTHERS: CUT FLOWERS MARKET, BY REGION, 2017–2021 (USD MILLION)115
TABLE 62OTHERS: CUT FLOWERS MARKET, BY REGION, 2022–2027 (USD MILLION)116
10CUT FLOWERS MARKET, BY REGION117
10.1INTRODUCTION118
FIGURE 35INDIA TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD119
TABLE 63CUT FLOWERS MARKET, BY REGION, 2017–2021 (USD MILLION)119
TABLE 64CUT FLOWERS MARKET, BY REGION, 2022–2027 (USD MILLION)120
TABLE 65CUT FLOWERS MARKET, BY REGION, 2017–2021 (KILOTONS)120
TABLE 66CUT FLOWERS MARKET, BY REGION, 2022–2027 (KILOTONS)120
TABLE 67CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)121
TABLE 68CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)121
TABLE 69CUT FLOWERS MARKET, BY TYPE, 2017–2021 (KILOTONS)121
TABLE 70CUT FLOWERS MARKET, BY TYPE, 2022–2027 (KILOTONS)122
TABLE 71CUT FLOWERS MARKET, BY APPLICATION, 2017–2021 (USD MILLION)122
TABLE 72CUT FLOWERS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)122
TABLE 73CUT FLOWERS MARKET, BY DISTRIBUTION CHANNEL, 2017–2021 (USD MILLION)122
TABLE 74CUT FLOWERS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION)123
10.2NORTH AMERICA123
TABLE 75NORTH AMERICA: CUT FLOWERS MARKET, BY COUNTRY, 2017–2021 (USD MILLION)123
TABLE 76NORTH AMERICA: CUT FLOWERS MARKET, BY COUNTRY, 2022–2027 (USD MILLION)124
TABLE 77NORTH AMERICA: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)124
TABLE 78NORTH AMERICA: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)124
TABLE 79NORTH AMERICA: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (KILOTONS)125
TABLE 80NORTH AMERICA: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (KILOTONS)125
TABLE 81NORTH AMERICA: CUT FLOWERS MARKET, BY APPLICATION, 2017–2021 (USD MILLION)125
TABLE 82NORTH AMERICA: CUT FLOWERS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)126
TABLE 83NORTH AMERICA: CUT FLOWERS MARKET, BY DISTRIBUTION CHANNEL, 2017–2021 (USD MILLION)126
TABLE 84NORTH AMERICA: CUT FLOWERS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION)126
10.2.1US127
10.2.1.1Strong demand for fresh-cut flowers to provide international growers with opportunities127
TABLE 85US: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)128
TABLE 86US: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)128
10.2.2CANADA128
10.2.2.1Rising domestic production of flowers instead of relying on imports to drive growth128
TABLE 87CANADA: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)129
TABLE 88CANADA: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)129
10.2.3MEXICO130
10.2.3.1Diverse climate favorable for floriculture to drive market130
TABLE 89MEXICO: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)130
TABLE 90MEXICO: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)131
10.3EUROPE131
FIGURE 36EUROPE: MARKET SNAPSHOT132
TABLE 91EUROPE: CUT FLOWERS MARKET, BY COUNTRY, 2017–2021 (USD MILLION)133
TABLE 92EUROPE: CUT FLOWERS MARKET, BY COUNTRY, 2022–2027 (USD MILLION)133
TABLE 93EUROPE: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)133
TABLE 94EUROPE: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)134
TABLE 95EUROPE: CUT FLOWERS MARKET SIZE, BY TYPE, 2017–2021 (KILOTONS)134
TABLE 96EUROPE: CUT FLOWERS MARKET SIZE, BY TYPE, 2022–2027 (KILOTONS)134
TABLE 97EUROPE: CUT FLOWERS MARKET, BY APPLICATION, 2017–2021 (USD MILLION)135
TABLE 98EUROPE: CUT FLOWERS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)135
TABLE 99EUROPE: CUT FLOWERS MARKET, BY DISTRIBUTION CHANNEL, 2017–2021 (USD MILLION)135
TABLE 100EUROPE: CUT FLOWERS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION)135
10.3.1GERMANY136
10.3.1.1Increasing import of roses due to high demand for floral arrangements136
TABLE 101GERMANY: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)136
TABLE 102GERMANY: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)137
10.3.2FRANCE137
10.3.2.1Major export activities to drive demand for cut flower production137
TABLE 103FRANCE: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)138
TABLE 104FRANCE: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)138
10.3.3UK138
10.3.3.1Increase in cut flower sales via online platforms to drive market138
TABLE 105UK: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)139
TABLE 106UK: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)139
10.3.4ITALY140
10.3.4.1Growing demand for fragrances and floral products to drive market140
TABLE 107ITALY: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)140
TABLE 108ITALY: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)141
10.3.5SPAIN141
10.3.5.1Increase in cut flower production and export business in Spain to drive market141
TABLE 109SPAIN: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)141
TABLE 110SPAIN: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)142
10.3.6NETHERLANDS142
10.3.6.1Major cut flower trading capacity by Netherlands to drive market142
TABLE 111NETHERLANDS: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)143
TABLE 112NETHERLANDS: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)143
10.3.7REST OF EUROPE143
10.3.7.1Increase in local production of cut flowers to drive market143
TABLE 113REST OF EUROPE: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)144
TABLE 114REST OF EUROPE: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)144
10.4ASIA PACIFIC144
FIGURE 37ASIA PACIFIC: MARKET SNAPSHOT145
TABLE 115ASIA PACIFIC: CUT FLOWERS MARKET, BY COUNTRY, 2017–2021 (USD MILLION)145
TABLE 116ASIA PACIFIC: CUT FLOWERS MARKET, BY COUNTRY, 2022–2027 (USD MILLION)146
TABLE 117ASIA PACIFIC: CUT FLOWERS MARKET, BY APPLICATION, 2017–2021 (USD MILLION)146
TABLE 118ASIA PACIFIC: CUT FLOWERS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)146
TABLE 119ASIA PACIFIC: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)146
TABLE 120ASIA PACIFIC: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)147
TABLE 121ASIA PACIFIC: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (KILOTONS)147
TABLE 122ASIA PACIFIC: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (KILOTONS)147
TABLE 123ASIA PACIFIC: CUT FLOWERS MARKET, BY DISTRIBUTION CHANNEL, 2017–2021 (USD MILLION)148
TABLE 124ASIA PACIFIC: CUT FLOWERS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION)148
10.4.1CHINA148
10.4.1.1China’s tourism and profits to growers driving domestic players to grow ornamental plants and cut flowers148
TABLE 125CHINA: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)149
TABLE 126CHINA: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)149
10.4.2JAPAN150
10.4.2.1Flower arrangements in ceremonies and wedding rituals to drive demand for fresh-cut flowers150
TABLE 127JAPAN: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)150
TABLE 128JAPAN: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)151
10.4.3INDIA151
10.4.3.1Favorable climate to drive production of roses and gladiolus for domestic usage151
TABLE 129INDIA: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)152
TABLE 130INDIA: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)152
10.4.4AUSTRALIA & NEW ZEALAND152
10.4.4.1Increasing demand for import of native flowers to encourage local production152
TABLE 131AUSTRALIA & NEW ZEALAND: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)153
TABLE 132AUSTRALIA & NEW ZEALAND: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)153
10.4.5REST OF ASIA PACIFIC154
TABLE 133REST OF ASIA PACIFIC: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)154
TABLE 134REST OF ASIA PACIFIC: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)154
10.5SOUTH AMERICA155
TABLE 135SOUTH AMERICA: CUT FLOWERS MARKET, BY COUNTRY, 2017–2021 (USD MILLION)155
TABLE 136SOUTH AMERICA: CUT FLOWERS MARKET, BY COUNTRY, 2022–2027 (USD MILLION)155
TABLE 137SOUTH AMERICA: CUT FLOWERS MARKET, BY APPLICATION, 2017–2021 (USD MILLION)156
TABLE 138SOUTH AMERICA: CUT FLOWERS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)156
TABLE 139SOUTH AMERICA: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)156
TABLE 140SOUTH AMERICA: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)157
TABLE 141SOUTH AMERICA: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (KILOTONS)157
TABLE 142SOUTH AMERICA: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (KILOTONS)157
TABLE 143SOUTH AMERICA: CUT FLOWERS MARKET, BY DISTRIBUTION CHANNEL, 2017–2021 (USD MILLION)158
TABLE 144SOUTH AMERICA: CUT FLOWERS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION)158
10.5.1BRAZIL158
10.5.1.1Large land area and suitable climate to drive cut flowers production for US exports158
TABLE 145BRAZIL: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)159
TABLE 146BRAZIL: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)159
 
10.5.2COLOMBIA160
10.5.2.1Occasions like Mother’s Day and Valentine’s Day to drive demand for fresh-cut flowers160
TABLE 147COLOMBIA: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)160
TABLE 148COLOMBIA: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)160
10.5.3ECUADOR161
10.5.3.1Favorable climate, high-profit margins, and employability to drive production for exports161
TABLE 149ECUADOR: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)161
TABLE 150ECUADOR: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)162
10.5.4ARGENTINA162
10.5.4.1Increasing demand for high-quality Argentine flowers to encourage local production162
TABLE 151ARGENTINA: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)162
TABLE 152ARGENTINA: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)163
10.5.5REST OF SOUTH AMERICA163
10.5.5.1Increasing domestic sales of cut flowers to fuel local production163
TABLE 153REST OF SOUTH AMERICA: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)163
TABLE 154REST OF SOUTH AMERICA: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)164
10.6ROW164
TABLE 155ROW: CUT FLOWERS MARKET, BY COUNTRY, 2017–2021 (USD MILLION)165
TABLE 156ROW: CUT FLOWERS MARKET, BY COUNTRY, 2022–2027 (USD MILLION)165
TABLE 157ROW: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)165
TABLE 158ROW: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)166
TABLE 159ROW: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (KILOTONS)166
TABLE 160ROW: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (KILOTONS)166
TABLE 161ROW: CUT FLOWERS MARKET, BY APPLICATION, 2017–2021 (USD MILLION)167
TABLE 162ROW: CUT FLOWERS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)167
TABLE 163ROW: CUT FLOWERS MARKET, BY DISTRIBUTION CHANNEL, 2017–2021 (USD MILLION)167
TABLE 164ROW: CUT FLOWERS MARKET, BY DISTRIBUTION CHANNEL, 2022–2027 (USD MILLION)167
10.6.1KENYA168
10.6.1.1Cut flowers as major source of foreign exchange earnings to drive market168
TABLE 165KENYA: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)169
TABLE 166KENYA: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)169
10.6.2UGANDA169
10.6.2.1Effective pest management control for cut flowers to increase production169
TABLE 167UGANDA: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)170
TABLE 168UGANDA: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)170
 
10.6.3OTHERS IN ROW171
10.6.3.1Favorable climate and proximity to major cut flower exporting countries to drive market171
TABLE 169OTHER IN ROW: CUT FLOWERS MARKET, BY TYPE, 2017–2021 (USD MILLION)171
TABLE 170OTHERS IN ROW: CUT FLOWERS MARKET, BY TYPE, 2022–2027 (USD MILLION)172
11COMPETITIVE LANDSCAPE173
11.1OVERVIEW173
11.2STRATEGIES ADOPTED BY KEY PLAYERS174
TABLE 171OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS174
11.3MARKET RANKING ANALYSIS177
11.4RANKING ANALYSIS177
FIGURE 38CUT FLOWERS MARKET: COMPANY RANKING ANALYSIS177
11.5EVALUATION QUADRANT (KEY PLAYERS)177
11.5.1STARS178
11.5.2EMERGING LEADERS178
11.5.3PERVASIVE PLAYERS178
11.5.4PARTICIPANTS178
FIGURE 39CUT FLOWERS: COMPANY EVALUATION QUADRANT, 2021 (KEY PLAYERS)179
11.6COMPANY FOOTPRINT, BY TYPE180
TABLE 172COMPANY FOOTPRINT, BY TYPE180
TABLE 173COMPANY FOOTPRINT, BY DISTRIBUTION CHANNEL181
TABLE 174COMPANY FOOTPRINT, BY REGION182
TABLE 175OVERALL COMPANY FOOTPRINT183
11.7COMPETITIVE LEADERSHIP MAPPING (STARTUPS/SMES)184
11.7.1PROGRESSIVE COMPANIES184
11.7.2STARTING BLOCKS184
11.7.3RESPONSIVE COMPANIES184
11.7.4DYNAMIC COMPANIES184
FIGURE 40CUT FLOWERS: COMPANY EVALUATION QUADRANT, 2021 (STARTUPS/SMES)185
11.8COMPETITIVE BENCHMARKING186
TABLE 176CUT FLOWERS: DETAILED LIST OF KEY STARTUPS/SMES186
TABLE 177CUT FLOWERS: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES187
11.9COMPETITIVE SCENARIO188
11.9.1PRODUCT LAUNCHES188
TABLE 178PRODUCT LAUNCHES, 2020–2022188
11.9.2DEALS189
TABLE 179DEALS, 2020–2022189
11.9.3OTHERS190
TABLE 180OTHERS, 2020–2022190
12COMPANY PROFILES191
(Business overview, Products offered, Recent Developments, MNM view)*
12.1KEY PLAYERS191
12.1.1DUMMEN ORANGE191
TABLE 181DUMMEN ORANGE: BUSINESS OVERVIEW191
TABLE 182DUMMEN ORANGE: PRODUCTS OFFERED192
12.1.2DANZIGER GROUP196
TABLE 183DANZIGER GROUP: BUSINESS OVERVIEW196
TABLE 184DANZIGER GROUP: PRODUCTS OFFERED196
TABLE 185DANZIGER GROUP: PRODUCT LAUNCHES199
TABLE 186DANZIGER GROUP: OTHERS199
12.1.3DOS GRINGOS LLC201
TABLE 187DOS GRINGOS LLC: BUSINESS OVERVIEW201
TABLE 188DOS GRINGOS LLC: PRODUCTS OFFERED201
12.1.4ESMERALDA FARMS203
TABLE 189ESMERALDA FARMS: BUSINESS OVERVIEW203
TABLE 190ESMERALDA FARMS: PRODUCTS OFFERED203
TABLE 191ESMERALDA FARMS: DEALS205
12.1.5FLAMINGO207
TABLE 192FLAMINGO: BUSINESS OVERVIEW207
TABLE 193FLAMINGO: PRODUCTS OFFERED207
12.1.6FLORANCE FLORA211
TABLE 194FLORANCE FLORA: BUSINESS OVERVIEW211
TABLE 195FLORANCE FLORA: PRODUCTS OFFERED211
12.1.7KAREN ROSES COMPANY214
TABLE 196KAREN ROSES COMPANY: BUSINESS OVERVIEW214
TABLE 197KAREN ROSES: PRODUCTS OFFERED214
12.1.8MARGINPAR BV216
TABLE 198MARGINPAR BV: BUSINESS OVERVIEW216
TABLE 199MARGINPAR BV: PRODUCTS OFFERED216
TABLE 200MARGINPAR BV: PRODUCT LAUNCHES217
TABLE 201MARGINPAR BV: OTHERS217
12.1.9MULTIFLORA219
TABLE 202MULTIFLORA: BUSINESS OVERVIEW219
TABLE 203MULTIFLORA: PRODUCTS OFFERED219
12.1.10ROSEBUD LIMITED223
TABLE 204ROSEBUD LIMITED: BUSINESS OVERVIEW223
TABLE 205ROSEBUD LIMITED: PRODUCTS OFFERED223
12.1.11SELECTA ONE225
TABLE 206SELECTA ONE: BUSINESS OVERVIEW225
TABLE 207SELECTA ONE: PRODUCTS OFFERED225
12.1.12WASHINGTON BULB CO., INC.227
TABLE 208WASHINGTON BULB CO., INC.: BUSINESS OVERVIEW227
TABLE 209WASHINGTON BULB CO., INC.: PRODUCTS OFFERED227
12.1.13SOEX FLORA229
TABLE 210SOEX FLORA: BUSINESS OVERVIEW229
TABLE 211SOEX FLORA: PRODUCTS OFFERED229
12.1.14FLORIUS FLOWER231
TABLE 212FLORIUS FLOWERS: BUSINESS OVERVIEW231
TABLE 213FLORIUS FLOWERS: PRODUCTS OFFERED231
12.1.15DAVID AUSTIN ROSES233
TABLE 214DAVID AUSTIN ROSES: BUSINESS OVERVIEW233
TABLE 215DAVID AUSTIN ROSES: PRODUCTS OFFERED233
12.2STARTUPS/SMES/OTHER PLAYERS234
12.2.1JET FRESH FLOWERS234
TABLE 216JET FRESH FLOWERS: BUSINESS OVERVIEW234
TABLE 217JET FRESH FLOWERS: PRODUCTS OFFERED234
12.2.2THE QUEEN’S FLOWERS237
TABLE 218THE QUEEN’S FLOWERS: BUSINESS OVERVIEW237
TABLE 219THE QUEENS FLOWERS: PRODUCTS OFFERED237
12.2.3MARYLAND GROWN FLOWERS240
TABLE 220MARYLAND GROWN FLOWERS: BUSINESS OVERVIEW240
TABLE 221MARYLAND GROWN FLOWERS: PRODUCTS OFFERED240
12.2.4TURKISH FLOWER GROUP242
TABLE 222TURKISH FLOWER GROUP: BUSINESS OVERVIEW242
TABLE 223TURKISH FLOWER GROUP: PRODUCTS OFFERED242
12.2.5ROSA FLORA LIMITED243
TABLE 224ROSA FLORA LIMITED: BUSINESS OVERVIEW, 2021243
TABLE 225ROSA FLORA: PRODUCTS OFFERED243
12.2.6BEEKENKAMP GROUP245
12.2.7BERG ROSES246
12.2.8PORTA NOVA247
12.2.9WESSELMAN FLOWERS247
12.2.10JARDINES DE LOS ANDES248
*Details on Business overview, Products offered, Recent Developments, MNM view might not be captured in case of unlisted companies.
13ADJACENT & RELATED MARKETS249
13.1INTRODUCTION249
13.2FRUITS AND VEGETABLES PROCESSING MARKET249
13.2.1LIMITATIONS249
13.2.2MARKET DEFINITION249
13.2.3MARKET OVERVIEW250
13.2.4FRUITS AND VEGETABLES PROCESSING MARKET, BY PRODUCT TYPE250
TABLE 226PROCESSED FRUITS & VEGETABLES MARKET, BY PRODUCT TYPE, 2017–2021 (USD MILLION)251
TABLE 227PROCESSED FRUITS & VEGETABLES MARKET, BY PRODUCT TYPE, 2022–2027 (USD MILLION)251
13.2.5FRUITS AND VEGETABLES PROCESSING MARKET, BY REGION251
TABLE 228PROCESSED FRUITS & VEGETABLES MARKET, BY REGION, 2017–2021 (USD MILLION)252
TABLE 229PROCESSED FRUIT & VEGETABLES MARKET, BY REGION 2022–2027 (USD MILLION)252
13.3FRUIT AND VEGETABLE INGREDIENTS MARKET253
13.3.1LIMITATIONS253
13.3.2MARKET DEFINITION253
13.3.3MARKET OVERVIEW253
13.3.4FRUIT AND VEGETABLE INGREDIENTS MARKET, BY TYPE254
TABLE 230FRUIT & VEGETABLE INGREDIENTS MARKET, BY TYPE, 2019–2027 (USD MILLION)254
13.3.5FRUIT AND VEGETABLE INGREDIENTS MARKET, BY REGION254
TABLE 231FRUIT & VEGETABLE INGREDIENTS MARKET, BY REGION, 2019–2027 (USD MILLION)255
14APPENDIX256
14.1KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL260
14.2CUSTOMIZATION OPTIONS262
14.3RELATED REPORTS262
14.4AUTHOR DETAILS263