Surface Care in South Korea

Abstract
Surface care received a significant boost to sales in 2020 following the emergence of the pandemic in South Korea. Prolonged home seclusion due to restrictions on mobility and concerns over contamination in the home drove up demand, with sales remaining higher in 2022 as heightened hygiene awareness ensured that many consumers continued to follow stringent cleaning routines. Marketing by most surface care products now focuses on sterilising and disinfecting properties, with claims of being able...

Euromonitor International's Surface Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Surface Care in South Korea
January 2023

List Of Contents And Tables

SURFACE CARE IN SOUTH KOREA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Heightened hygiene awareness continues to drive demand for surface care
Consumers demand convenience and quick results, driving sales of multi-purpose options
Increasing demand for eco-friendly and safe ingredients with proven effects
PROSPECTS AND OPPORTUNITIES
Higher demand for surface care in line with habit persistence and hygiene awareness
Increasing pet population could create new product category within surface care
Further shift from offline to online distribution
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2017-2022
Table 2 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Surface Care: % Value 2018-2022
Table 6 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 9 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
HOME CARE IN SOUTH KOREA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 11 Households 2017-2022
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2017-2022
Table 13 Sales of Home Care by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Home Care: % Value 2018-2022
Table 15 LBN Brand Shares of Home Care: % Value 2019-2022
Table 16 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 17 Distribution of Home Care by Format: % Value 2017-2022
Table 18 Distribution of Home Care by Format and Category: % Value 2022
Table 19 Forecast Sales of Home Care by Category: Value 2022-2027
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources