Toilet Care in Sweden

Abstract
There was a spike in demand for toilet care in 2020 following the outbreak of COVID-19, with this being driven partly by an increased focus on home hygiene but also by home seclusion. With consumers spending more time at home during 2020 they used the toilet more, which in turn meant it needed cleaning more regularly. As COVID-19 fears subsided and consumers started returning to their pre-pandemic lifestyles there was a natural decline in demand for toilet care, with this pattern continuing to b...

Euromonitor International's Toilet Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Toilet Care in Sweden
February 2023

List Of Contents And Tables

TOILET CARE IN SWEDEN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand drops as COVID-19 fears subside, but inflation ensures toilet care sees strong value growth in 2022
Players focus on providing value for money
Consumers demand sustainability as part of a complete package
PROSPECTS AND OPPORTUNITIES
Uncertain economic outlook
Innovation set to remain focused on sustainability but without compromising on quality
Flexible working arrangements should help to sustain demand for toilet care with a focus on convenience
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2017-2022
Table 2 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 4 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 5 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
HOME CARE IN SWEDEN
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources