Air Care in Greece

Abstract
The impact of the war in Ukraine on consumer psychology, coupled with rising inflation and the subsequent decline in disposable incomes, led Greek consumers to reduce expenditure on home care products and prioritise essentials over luxury items in 2022. This was exacerbated by price hikes seen across home care. Air care products do not have an established consumer base in Greece, and their appeal is limited to higher-income groups. Moreover, the price of spray/aerosol sprays has increased above...

Euromonitor International's Air Care in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Air Care in Greece
January 2023

List Of Contents And Tables

AIR CARE IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising inflation takes its toll on retail value and volume sales in air care in 2022
Seasonality and the resumption of pre-pandemic consumer behaviour further impact the category
Premiumisation drives new product development in air care
PROSPECTS AND OPPORTUNITIES
Bleak outlook for air care as price-conscious Greek consumers rein in spending
Environmental concerns will impact spray/aerosol air fresheners as low growth potential discourages investment
Competition from economy alternatives will pose a threat to branded air care
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2017-2022
Table 2 Sales of Air Care by Category: % Value Growth 2017-2022
Table 3 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 4 NBO Company Shares of Air Care: % Value 2018-2022
Table 5 LBN Brand Shares of Air Care: % Value 2019-2022
Table 6 Forecast Sales of Air Care by Category: Value 2022-2027
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME CARE IN GREECE
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2017-2022
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2017-2022
Table 10 Sales of Home Care by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Home Care: % Value 2018-2022
Table 12 LBN Brand Shares of Home Care: % Value 2019-2022
Table 13 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 14 Distribution of Home Care by Format: % Value 2017-2022
Table 15 Distribution of Home Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Home Care by Category: Value 2022-2027
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources