Air Care in Portugal

Abstract
Volume sales in air care have been gradually improving over the review period, albeit still remaining in low negative-digit figures. Value, on the other hand, is more robust and supported by the wide distribution of air care through a range of outlets, from grocery retail through to beauty and home décor stores. Impulse purchases of air care are also increasingly noted in physical stores, as the online channel loses some of the dynamism it enjoyed during the era of the pandemic restrictions. Pre...

Euromonitor International's Air Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Air Care in Portugal
February 2023

List Of Contents And Tables

AIR CARE IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Air care benefits from wide distribution through a variety of channels
Strong innovation in both new scents and more sustainable offers, with aromatherapy a key trend
Car air fresheners bounces back as consumers return to vehicular mobility
PROSPECTS AND OPPORTUNITIES
Lower consumer spending power will likely lead to a wider range of lower-priced options, as manufacturers continue to innovate overall
Ultimate reduction in car usage will suppress sales of car air fresheners
Private label set to increase shares due to ongoing economic challenges
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2017-2022
Table 2 Sales of Air Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Air Care: % Value 2018-2022
Table 4 LBN Brand Shares of Air Care: % Value 2019-2022
Table 5 Forecast Sales of Air Care by Category: Value 2022-2027
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME CARE IN PORTUGAL
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources