Air Care in Romania

Abstract
Air care maintains healthy value and volume growth both in 2022, following the boost seen during the era of the pandemic lockdowns when consumers sought to enhance their home environments. Indeed, air care has particularly benefitted from this trend and, despite growth having slowed down a little following the boom, demand remains consistent, and consumers continue to seek a pleasant ambiance at home. It is also worthy of note that some Romanians (especially high-income consumers, being key cust...

Euromonitor International's Air Care in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Air Care in Romania
January 2023

List Of Contents And Tables

AIR CARE IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sustained demand for air care maintains positive value and volume growth
Rising consumer sophistication is reflected in premiumisation in air care
Liquid air fresheners continues to thrive as offer increases
PROSPECTS AND OPPORTUNITIES
Air care opportunities will increasingly reach rural communities
New fragrances and scent blends expected to emerge, as manufacturers remain competitive
Internet retailing still has room for growth
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2017-2022
Table 2 Sales of Air Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Air Care: % Value 2018-2022
Table 4 LBN Brand Shares of Air Care: % Value 2019-2022
Table 5 Forecast Sales of Air Care by Category: Value 2022-2027
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME CARE IN ROMANIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources