Bleach in Greece

Abstract
As a result of inflation and significant price increases across the board, local consumers are shifting towards basic products with a lower retail price. This has benefitted bleach, which remains one of the cheapest home care products despite price hikes. Moreover, bleach is versatile, and is applicable in several contexts within home care, not least as an effective disinfectant.

Euromonitor International's Bleach in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Bleach in Greece
January 2023

List Of Contents And Tables

BLEACH IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bleach benefits from its affordable profile during accelerating inflation
Klinex maintains its category dominance in 2022, albeit with some loss of share to private label
Supermarkets and hypermarkets gain share thanks to wide range of products across the price spectrum
PROSPECTS AND OPPORTUNITIES
Maturity and post-pandemic behaviour will affect future growth potential of bleach
Low investment from manufacturers will reflect category maturity
Environmental concerns may pose a threat to bleach in the coming years
CATEGORY DATA
Table 1 Sales of Bleach: Value 2017-2022
Table 2 Sales of Bleach: % Value Growth 2017-2022
Table 3 NBO Company Shares of Bleach: % Value 2018-2022
Table 4 LBN Brand Shares of Bleach: % Value 2019-2022
Table 5 Forecast Sales of Bleach: Value 2022-2027
Table 6 Forecast Sales of Bleach: % Value Growth 2022-2027
HOME CARE IN GREECE
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources