Bleach in Guatemala

Abstract
Grupo PDC maintained an outright lead in bleach in 2022 with its Magia Blanca brand. The brand has an extensive product portfolio appealing to a broad consumer base, offering a variety of aromas available in different sizes and pack types. Towards the end of the review period, Magia Blanca enjoyed effective marketing and promotional campaigns. For example, the “Blanco Puro, Premio Seguro” marketing campaign encouraged consumers via social media to text code numbers of purchased packages in the h...

Euromonitor International's Bleach in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Bleach in Guatemala
February 2023

List Of Contents And Tables

BLEACH IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Magia Blanca retains the lead in bleach thanks to its widespread availability and investment in new product development
Expanded presence in supermarkets stimulates developments in private label
Non-chlorine home care products prevail over bleach, though the category does benefit from the rising cost of living thanks to its low prices
PROSPECTS AND OPPORTUNITIES
A steady positive trend for this category
Magia Blanca retains the lead though competition intensifies from private label
Less innovation and greater price orientation
CATEGORY DATA
Table 1 Sales of Bleach: Value 2017-2022
Table 2 Sales of Bleach: % Value Growth 2017-2022
Table 3 NBO Company Shares of Bleach: % Value 2018-2022
Table 4 LBN Brand Shares of Bleach: % Value 2019-2022
Table 5 Forecast Sales of Bleach: Value 2022-2027
Table 6 Forecast Sales of Bleach: % Value Growth 2022-2027
HOME CARE IN GUATEMALA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources