Bleach in Portugal

Abstract
Bleach returns to its typical volume declines after its unusual period of popularity during the height of the COVID-19 pandemic, when consumers were preoccupied with strongly disinfecting their homes and clothing. Ultimately, bleach faces ongoing challenges from its negative image of being a toxic product, which can release harmful chlorine gas when mixed with certain other chemicals. Furthermore, there is rising competition from a strong and growing offer from leading brands in other home care...

Euromonitor International's Bleach in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Bleach in Portugal
February 2023

List Of Contents And Tables

BLEACH IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Bleach returns to volume slumps following the atypical sales spike seen during the height of the pandemic
P&G’s Neoblanc maintains its leading place thanks to multiple category strengths
Private label significant in bleach due to consumer demographics
PROSPECTS AND OPPORTUNITIES
Bleach will continue to face challenges – although rising prices in other categories could help to support sales
Likely reduction of shelf space and available products in bleach over the forecast period
The rise of sustainability trends will continue to place downwards pressure on bleach
CATEGORY DATA
Table 1 Sales of Bleach: Value 2017-2022
Table 2 Sales of Bleach: % Value Growth 2017-2022
Table 3 NBO Company Shares of Bleach: % Value 2018-2022
Table 4 LBN Brand Shares of Bleach: % Value 2019-2022
Table 5 Forecast Sales of Bleach: Value 2022-2027
Table 6 Forecast Sales of Bleach: % Value Growth 2022-2027
HOME CARE IN PORTUGAL
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources