Bleach in Romania

Abstract
Bleach sees only small value growth in 2022, whilst slumping into negative figures in volume terms. Indeed, after a more positive performance during the era of the pandemic, when consumers were preoccupied with disinfecting their homes, bleach is now returning to its declining trend. Previously, an aversion to the strong smell of bleach and its possible negative impact on health and on clothes saw demand falling. However, bleach saw somewhat of a renaissance following the outbreak of COVID-19, a...

Euromonitor International's Bleach in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Bleach in Romania
January 2023

List Of Contents And Tables

BLEACH IN ROMANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
A year of readjustment for bleach, as category returns to its declining trend after pandemic era boost
Inflation impacts unit prices in bleach
Growth of e-commerce set to support bulk sales of bleach, while brand Ace maintains its top place
PROSPECTS AND OPPORTUNITIES
Bleach will maintain negative trends over the forecast period
Ace will become more visible across different categories, enhancing the brand’s overall name
Prospects for private labels may lie ahead
CATEGORY DATA
Table 1 Sales of Bleach: Value 2017-2022
Table 2 Sales of Bleach: % Value Growth 2017-2022
Table 3 NBO Company Shares of Bleach: % Value 2018-2022
Table 4 LBN Brand Shares of Bleach: % Value 2019-2022
Table 5 Forecast Sales of Bleach: Value 2022-2027
Table 6 Forecast Sales of Bleach: % Value Growth 2022-2027
HOME CARE IN ROMANIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources