Dishwashing in Estonia

Abstract
In 2022, automatic dishwashing liquids registered the fastest retail volume and current value growth, largely because new liquid products are multifunctional and include not only the active element, but salt and water softener, too. More consumers turned from powders to liquids in home care in general, which also stimulated interest in automatic dishwashing liquids. To support this trend, manufacturers looked to warm up the interest in liquids by making them more affordable through the offer of...

Euromonitor International's Dishwashing in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Dishwashing in Estonia
February 2023

List Of Contents And Tables

DISHWASHING IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Multifunctional benefits boost automatic dishwashing liquids while water quality concerns increase the interest in dishwashing additives
Hand dishwashing continues to dominate as most households do not possess a dishwasher
Effective, eco-friendly and economical Fairy sees fast retail value growth
PROSPECTS AND OPPORTUNITIES
Automatic dishwashing liquids and tablets to make gains from hand dishwashing as the dishwasher possession rate continues to rise
Manufacturers to respond to rising health and wellness and eco-friendly trends
The success of Lidl to spur private label in dishwashing
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2017-2022
Table 3 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 5 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 6 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
HOME CARE IN ESTONIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2017-2022
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2017-2022
Table 10 Sales of Home Care by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Home Care: % Value 2018-2022
Table 12 LBN Brand Shares of Home Care: % Value 2019-2022
Table 13 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 14 Distribution of Home Care by Format: % Value 2017-2022
Table 15 Distribution of Home Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Home Care by Category: Value 2022-2027
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources