Dishwashing in Greece

Abstract
Even though retailers and manufacturers continue to engage in intense promotional activity to mitigate volume sales decline, profit margins have been squeezed as a result of significant increases in production and transport costs. Not only are price hikes leading price conscious local consumers to reduce spending on non-essential items, but a return to pre-pandemic levels of activity outside of the home saw dishwashing, and therefore the use of dishwashing products, inevitably decline in 2022.

Euromonitor International's Dishwashing in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Dishwashing in Greece
January 2023

List Of Contents And Tables

DISHWASHING IN GREECE
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation and the resumption of pre-pandemic consumer behaviour lead to a decline
Innovation lies in unique claims, packaging and fragrance
The green trend continues to thrive in Greece despite a gloomy economic climate
PROSPECTS AND OPPORTUNITIES
Short to medium term outlook for automatic dishwashing is threatened by a decline in disposable incomes
Fragrance and packaging innovation and the green trend to gather pace
Plant-based washing liquid from Planet opens a new segment
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2017-2022
Table 3 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 5 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 6 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
HOME CARE IN GREECE
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2017-2022
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2017-2022
Table 10 Sales of Home Care by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Home Care: % Value 2018-2022
Table 12 LBN Brand Shares of Home Care: % Value 2019-2022
Table 13 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 14 Distribution of Home Care by Format: % Value 2017-2022
Table 15 Distribution of Home Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Home Care by Category: Value 2022-2027
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources