Dishwashing in Guatemala

Abstract
While value and volume sales continued to be healthy in 2022, growth slowed from the previous year. The full reopening of society meant people spent less time at home and created less demand to wash dishes. At the end of the review period, value sales of automatic dishwashing products were negligible, catering to a tiny niche. Currently, there are no domestic brands of automatic dishwashing products, and consumers are limited to expensive, imported brands such as Cascade from Procter & Gamble Co...

Euromonitor International's Dishwashing in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Dishwashing in Guatemala
February 2023

List Of Contents And Tables

DISHWASHING IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy value growth, though value sales of automatic dishwashing still negligible
Axion, a “love” mark, maintains category lead in 2022
Local brand Zagaz from Industria La Popular SA gains momentum
PROSPECTS AND OPPORTUNITIES
Cream presentation sustains industry lead
Axion retains lead over the forecast period
The resumption of society in the wake of the pandemic reawakens new product development and innovation
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2017-2022
Table 3 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 5 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 6 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
HOME CARE IN GUATEMALA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2017-2022
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2017-2022
Table 10 Sales of Home Care by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Home Care: % Value 2018-2022
Table 12 LBN Brand Shares of Home Care: % Value 2019-2022
Table 13 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 14 Distribution of Home Care by Format: % Value 2017-2022
Table 15 Distribution of Home Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Home Care by Category: Value 2022-2027
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources