Home Care in Latvia

Abstract
Home care enjoyed exceptionally strong growth in retail value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw only marginal growth during the year. Overall, increases in the cost of raw materials, shipping costs, labour wages and energy have led to substantial price increases in all home care categories. In 2022, many people continued to work from home wherever possible. As such, there was more attention paid to cleanliness and mo...

Euromonitor International's Home Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Home Care in Latvia
February 2023

List Of Contents And Tables

HOME CARE IN LATVIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2017-2022
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures boost value sales of laundry care in 2022
Liquid tablet detergents enjoy full focus of producers and retailers
Green trends add value to laundry care
PROSPECTS AND OPPORTUNITIES
Liquid tablet detergents and concentrated detergents key trends in laundry care
Health trends offer solid value gains over the forecast period
E-commerce set to continue its upward march
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Record price inflation boosts value sales of dishwashing in 2022
Rising dishwasher penetration drives demand, but manufacturing heavyweights also key to growth
Hand dishwashing struggles to add value while deteriorating water quality boosts demand for dishwashing additives
PROSPECTS AND OPPORTUNITIES
Automatic ticks all buttons
Green, healthy trends one door for innovation and price growth
Hand dishwashing will decrease
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2017-2022
Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Soaring inflation boosts value sales of surface care in 2022
Convenience still king in Latvia
Health, ecology trends start to inform surface care
PROSPECTS AND OPPORTUNITIES
Pandemic surface cleaning trends look set to remain
Sustainability and reinvented distribution to support price points
Lidl will prove a major disruptor
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2017-2022
Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 39 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales of bleach continue to decline as more natural cleaning products gain in popularity
Category concentration set to remain unchanged
Economic worries favour bleach
PROSPECTS AND OPPORTUNITIES
Bleach faces multiple challenges going forward
Reposition could slow decline
Use of bleach set to remain limited to the elderly
CATEGORY DATA
Table 41 Sales of Bleach: Value 2017-2022
Table 42 Sales of Bleach: % Value Growth 2017-2022
Table 43 NBO Company Shares of Bleach: % Value 2018-2022
Table 44 LBN Brand Shares of Bleach: % Value 2019-2022
Table 45 Forecast Sales of Bleach: Value 2022-2027
Table 46 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Toilet care sales hold steady as people continue to work from home
Toilet care suffers from perceptions of poor sustainability
Ease of use remains key
PROSPECTS AND OPPORTUNITIES
Wellness trends set to inform product development over the forecast period
Upended work environment offers opportunity for toilet care
Manufactures must be proactive vs. discounters
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2017-2022
Table 48 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 50 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 51 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures contribute to strong value growth in sales of polishes
Change in consumer habits negatively affects polishes
SC Johnson & Son Inc remains the leading company in polishes
PROSPECTS AND OPPORTUNITIES
Changing household trends limit opportunities for polishes over the forecast period
Step towards sustainability may offer achievable innovation
Lidl set to add to struggles of polishes producers
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2017-2022
Table 54 Sales of Polishes by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Polishes: % Value 2018-2022
Table 56 LBN Brand Shares of Polishes: % Value 2019-2022
Table 57 Forecast Sales of Polishes by Category: Value 2022-2027
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures contribute to strong value increase in air care sales in 2022
Non-essential status of air care impacts development
Liquids benefit from natural health trends
PROSPECTS AND OPPORTUNITIES
Volume growth sustained by home/work hybrid
Innovation in non-aerosol could support better pricing with wellness trends
Increase in travel will drive demand for car air fresheners
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2017-2022
Table 60 Sales of Air Care by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Air Care: % Value 2018-2022
Table 62 LBN Brand Shares of Air Care: % Value 2019-2022
Table 63 Forecast Sales of Air Care by Category: Value 2022-2027
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflation boosts value sales of home insecticides in 2022
Limited need for home insecticides, as consumers prefer natural, traditional solutions
A well-established brand in the country, Bros continues to lead the product area
PROSPECTS AND OPPORTUNITIES
Insect season expansion may offer opportunity
Green trends linked to health and wellness offer scope for product development in Latvia
E-commerce set to continue its upward march
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2017-2022
Table 66 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 68 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 69 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027