Home Insecticides in Kenya

Abstract
Home insecticides registered positive sales growth during 2022 as the recovery of Kenya’s economy from the COVID-19 meant that consumers have more money to spend on home insecticides. In addition, the fact that many households regard home insecticides as absolutely essential due to the threat from mosquitoes and other potentially dangerous invertebrate pests also played a key role by encouraging consumers to prioritise these products when allocating their home care budgets. In addition, the fact...

Euromonitor International's Home Insecticides in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Home Insecticides in Kenya
January 2023

List Of Contents And Tables

HOME INSECTICIDES IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sales increase due to rising incomes and the essential status of home insecticides
Competitive Landscape
The wide range of products and brands on offer means consumers benefit from variety
PROSPECTS AND OPPORTUNITIES
Further increases in sales are predicted for the forecast period
Mortein Doom and other legacy brands set to benefit from high levels of recognition
Supermarkets and hypermarkets set to continue dominating retail distribution
CATEGORY DATA
Table 1 Sales of Home Insecticides by Category: Value 2017-2022
Table 2 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 4 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 5 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
HOME CARE IN KENYA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Distribution of Home Care by Format: % Value 2017-2022
Table 13 Distribution of Home Care by Format and Category: % Value 2022
Table 14 Forecast Sales of Home Care by Category: Value 2022-2027
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources