Plant-Based Dairy in Turkey

Abstract
Plant-based milk continues to see dynamic retail volume sales growth as more consumers shift to plant-based milk as a healthier and tasty drink. For many new consumers of plant-based milk, they are not considered a substitute for dairy, but an enjoyable drink consumed in smoothies or with a coffee. Consumers have also started to expect a better taste and structure, not only a drink that is non-dairy. The category is therefore gaining sales momentum as more Turkish consumers enjoy these healthy p...

Euromonitor International's Plant-based Dairy in Turkey report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Plant-based Cheese, Plant-based Milk, Plant-based Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Plant-based Dairy market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Plant-Based Dairy in Turkey
September 2022

List Of Contents And Tables

PLANT-BASED DAIRY IN TURKEY
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based dairy shows dynamic growth from low base
Discount promotions enhance growth amid difficult economic climate
Discounters drive plant-based category sales
PROSPECTS AND OPPORTUNITIES
E-commerce channel to bring more consumers into the category
Product launches to capitalise on health and wellness trend
Imported brands face competition from domestic brands
CATEGORY DATA
Table 1 Sales of Plant-Based Dairy by Category: Volume 2017-2022
Table 2 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 3 Sales of Plant-Based Dairy by Category: % Volume Growth 2017-2022
Table 4 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 5 Sales of Other Plant-Based Milk by Type: % Value 2019-2022
Table 6 NBO Company Shares of Plant-Based Dairy: % Value 2018-2022
Table 7 LBN Brand Shares of Plant-Based Dairy: % Value 2019-2022
Table 8 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 9 Forecast Sales of Plant-Based Dairy by Category: Volume 2022-2027
Table 10 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 11 Forecast Sales of Plant-Based Dairy by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027
CHART 1 Dairy Products and Alternatives Value Sales Growth Scenarios: 2020-2027
CHART 2 Dairy Products and Alternatives Impact of Drivers on Value Sales: 2020-2027
DAIRY PRODUCTS AND ALTERNATIVES IN TURKEY
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 13 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 14 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 16 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 17 Penetration of Private Label by Category: % Value 2017-2022
Table 18 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 19 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 20 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources